Developing attractive styling vehicle | Sustainability | Nissan Motor Corporation Global Website

Perceived
quality
is
the
quality
that
customers
feel
when
seeing,
touching
and
operating
a
vehicle.
For
example,
when
customers
come
to
the
showroom,
they
open
vehicle
doors,
sit
in
seats
and
check
things
like
the
texture
of
interior
fittings.
The
perception
of
quality
is
a
particularly
subjective
matter,
and
applying
objective
criteria
requires
thorough
studies.
We
conduct
consumer
researches
around
the
world
targeting
customers
who
have
purchased
or
are
considering
purchasing
a
Nissan
car
in
order
to
understand
their
perceptions
better
and
incorporate
those
perceptions
in
new
vehicles.
Our
perceived
quality
specialists
communicates
the
voice
of
customers
around
the
world
and
support
us
to
develop
attractive
styling
vehicle
that
are
valued
by
our
customers.