BLACKPINK Are the Stars of Adidas’s New Campaign

Like us, Adidas just can’t get enough of BLACKPINK and the group is starring in another campaign for the athleticwear brand.

The quartet dons the brand’s new “Raise Your Voice” (R.Y.Z., for short) collection for the new “Watch Us Move” campaign. “This season, adidas celebrates the intrinsic power of female creativity, identity, and movement with the launch of ‘Watch Us Move’ — a long-term, brand-wide, campaign that has been created to better support all women by championing freedom of expression,” the brand said of the campaign in a statement.

The clothes and shoes are all about comfort, confidence, and cool. In some of the images from the campaign, we see Jennie in a denim-on-denim vibe with her athletic shorts and henley top, while Rosé goes for a striped zip-up mini dress and some classic Adibreak track pants in a salmon hue. Lisa looks cool in classic simple track pants, a crop top, and a hooded jacket, while Jisoo pairs her white floral minidress with the Adidas logo with a chic patterned jacket. 

Courtesy of adidas.

Courtesy of adidas.

Courtesy of adidas.

Courtesy of adidas.