Burberry Brit Rhythm for Women ~ New Fragrances

🚨 This article is archived and available in its entirety for free for registered members only. Please login or register to read more.

As pair to this year’s edition for men Burberry Brit Rhythm for Men, Burberry is presenting an edition for women signed by perfumers of the house of Givaudan Nathalie Cetto and Antoine Maisondieu. The new fragrance introduces “aromatic and fresh English lavender from Kent that plays key role in the composition, while orange and iris add a dose of sensuality .”

Advertising photo for Burberry Brit Rhythm for men

This is the first fragrance by Burberry that has lavender as a central note that plays the main role in the composition. English lavender is much more aromatic than French lavender and its shades in this composition are more prominent. The creator’s and perfumer’s wish was to use the typical ingredient arriving from England—as pointed out by Nathalie Cetto. She also adds that the new Burberry perfume has a fundamental paradox in its essence—the confrontation of spicy ingredients such as pink pepper and floral notes of Petalia playing till the base notes. The scent of peony evokes youth and is somewhat lighter than the scent of rose and the effect of the new Givaudan molecule provides the feeling that you are in a cloud of peony petals!

Top notes of the new fragrance await us with English lavender, pink pepper and neroli, taking us to the heart of orris absolute, blackberry leaves and orange blossom combined with a specially patented molecule of the house of Givaudan named Petalia, carrying the scent of peony accords. The base incorporates vetiver, musk and vibrant wood. The fragrance is expected on the market from January 28t, 2014 and will be available in all official Burberry stores. It will premiere on January 3, 2014 at Sephora in Paris (Avenue des Champs-Élysées), while the London premiere will be held on January 23, 2014 in Selfridges—as announced by wwd.

Burberry Brit Rhythm for Women arrives as 90 ml EDT for $90; 50 ml priced at $70, as well as 30 ml for $53. The offer will also include 150 ml body lotion for a price of $52, 50 ml hair scent for $40, 150 ml body bath for $38 and 100 ml deodorant for $35.

BURBERRY BRIT RHYTHM FOR WOMEN
perfumers: Nathalie Cetto, Antoine Maisondieu
edition: January2014

English lavender, pink pepper, neroli
orris absolute, blackberry leaf, orange blossom, molecule Petalia
vetiver, musk, vibrant woody notes

Just like the version for men Burberry Brit Rhythm for Men the fragrance for women is closely connected with music and acoustic performance, explains Christopher Bailey. Like previous perfumes of Burberry collection, the new fragrance for women features the DNA of the brand and follows the style of the house. He adds: “Rhythm for Women has the aim to capture the emotion, excitement and attitude that live music provides. That is truly a kind of adrenaline that you get from the music …” The fluid color of the new perfume is soft pink and contains powdery softness and sensibility.

This fragrance will also be promoted and accompanied by fashion line Burberry that will be launched additionally. It will include a special collection of leather jackets and smoky-eye make-up worn by Suki Waterhouse in the provocative video ad and black and white advertising campaign that announces the new editions. Bailey points out that from now on clothes, purses and nail polish will be created to be wearable together, thanks to a new division in the house of Burberry.

Author: Sandra Raičević Petrović
(sandrina_bambina)

Fragrantica Executive Editor, Writer and Designer

[email protected]

Translation: Ivana (Ina_Mo)