Balenciaga is a European fashion brand
founded by Cristobal Valenciaga, an artist from the Basque Country in Spain. It
is owned by Gucci, a subsidiary of the French Kering Group. Known for its
exacting standards, Balenciaga has been called “the master of all of
us” by Christian Dior. His puff skirts and quirky, feminine
“modernist silhouettes” became a staple of the brand.

• Balenciaga’s brand identity

At the end of September 2018, Balenciaga
announced the launch of a new brand LOGO design. The new LOGO was first
announced on Balenciaga’s official Instagram, with the caption “The new
Balenciaga Logo is officially launched”. Compared with the original old
logo, the new logo continues to be spelled in uppercase, but the font is
narrower and bolder than before, supplemented by a new gray background. The
design of the new logo is inspired by traffic signs.

• History of Balenciaga

In 1918, Cristobal Valenciaga opened his
first store in San Sebastián, Spain. Together with Christian Dior, he created a
new image of women in the 1950s. His cute Bubble Skirts, quirky and feminine,
yet very modern silhouettes propelled him to success.

Designer Nicholas Gasscheyer took office in
1997 and was called “the most potential red man in the fashion
industry” and “the most popular celebrity today” by media such
as “Vogue” and “International Herald Tribune”. Fascinating
original designer, the most fashionable creator”.

But Baronciaga once warned Nicolas
Gascheyer that if he didn’t generate a profit by 2007, the group would consider
hiring someone else. But by the time Gescheyer finished his fall/winter 2005
collection, he was not just profitable, but loved by fashion celebrities such
as Vogue’s US editor-in-chief Anna Wintour.

In November 2012, Balenciaga announced the
end of a 15-year partnership with Nicola Ghesquière, and in December announced
that Alexander Wang had become the brand’s new creative director. Wang Daren
will be in charge of Balenciaga’s men’s and women’s ready-to-wear and
accessories collections; Wang Daren’s personal namesake label will remain
unchanged as creative director.

In 2018, the socks shoes and ninja sneakers
launched by Balenciaga successfully passed the trend to other brands and
launched the same products one after another.

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