17 Trending Products and Things To Sell Online (2023)

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To succeed in ecommerce, you need three things: high-demand products to sell, the skills to market them, and the drive to succeed.

You already have the winner’s mindset—you’re continually learning, researching, and preparing for success. But finding popular products to sell can be a challenge. That’s why we update this list every year to help you uncover new trending product ideas.

In this list, you’ll find 17 trending products that will activate new business ideas in 2023—or maybe give you an idea for a great product to add to your existing online store. Since each niche product is meant for a distinct audience, we’re also sharing relevant marketing tips for reaching new customers.

The products on this list were the top trending product categories on the Shopify platform from February 2022 to December 2022.

Trending products to sell online in 2023

Browse our list of highest trending products you can use to start your online business.

1. Power tool accessories 

Global order growth (YOY): 23,418%

Looking for a trending product to sell in the home improvement industry? Power tool accessories are seeing an increase in sales globally. 

According to data from Keywords Everywhere, the term “power tool accessories” receives 27,100 searches per month, with sub categories like “tool accessories” receiving another 1,300 searches per month, and “tool box accessories” receiving 1,900 searches per month.

You can sell accessories for any power tools:

• Power drills
• Impact drivers
• Circular saws
• Table saws
• Polishers
• Sanders

When selling trending items in home improvement, focus on visual platforms like Instagram and YouTube. You could partner up with influencers in the space and run Instagram ads to hype products and make sales quickly. A more sustainable option is to create your own Instagram and TikTok profiles and publish content around DIY home improvement.

For example, you could:

• Do a Q&A on Instagram Live on how to use your tools for the first time
• Repost user-generated content
• Run a contest
• Make Instagram Stories and TikToks highlighting premium product features
• Publish product posts with shopping tags
• Create funny Reels to promote your products
• Publish carousel posts 

Why are product trends like this great for selling items online? You can easily expand your product line to include other popular products in the home improvement sector to maximize your potential sales.

2. Dog toys 

Global order growth (YOY): 13,357%

Second on our list of trending products right now are dog toys. Valued at $3.7 billion, the global pet toy market saw explosive growth in the first half of 2021.

Product lines include: 

• Training toys
• Chew toys 
• Squeaky toys
• Stuffed plush toys 
• Rope toys

Toys are great for a dog’s well-being. They help fight boredom and provide comfort when dogs are nervous. With 210,000 average monthly searches for the term “dog toys,” it’s clear they will power 2023, as they powered 2022.

You can promote these items in a number of ways:

• Cross-sell with other pet products or companies
• Start a pet care blog
• Sponsor a pet shelter or events
• Offer a price-match guarantee
• Share user-generated content on social media

You’ll likely want to explore social media and Google Shopping ads to send traffic to your website and drive sales throughout the year. If you want to expand your product line, you can easily find new car parts and accessories to sell using a product-sourcing app.

3. Costume shoes 

Global order growth (YOY): 8,877%

Costume shoes for women and men have also been a bestselling product and show signs of being a trending item in 2022. Thematic shoes are perfect for cosplay or themed events, and you can’t forget about Halloween. 

Some items you could sell include:

• Pirate boots
• Witch boots
• Superhero boots 
• Vintage-era footwear
• Gladiator sandals 

These trending items are best sold through visual platforms like Pinterest, TikTok, Instagram, and Facebook, though a channel you may want to experiment with is Google Ads.

If you choose to use some kind of millennial-focused marketing tactics, be sure to partner with influencers, as it’s the easiest way to get a new brand’s products in front of this audience. 

Costume shoes typically have a bigger addressable market than most think. For example, your target market could be as niche as cosplay costumes, which has a market size of $4.6 billion.

Or, you can target Halloween shoppers and run sales through the fall season. Point being, there are many potential audiences you can explore with costume shoes. Conduct a competitive analysis or SWOT analysis of the market and decide what route is best for you.

4. Laptop batteries 

Global order growth (YOY): 8,305%

Laptop batteries are another one of the top trending products to sell in 2022. Laptop batteries are an excellent resource for people who build their own computers or want to bring an old laptop back to life. For people on the go, having a backup laptop battery on hand makes sure they are never without a computer. 

The term “laptop batteries” sees 33,100 searches each month. However, finding a battery isn’t always easy for consumers because there are many different uses. For example, a college student may want to buy a cheap, durable battery for school. A busy professional may need long-lasting and reliable use for when they aren’t near an outlet.

Selling in the laptop industry gives you plenty of opportunities to expand your product lines. You could sell cases, external hard drives, power supplies, laptop memory, Wi-Fi adapters, and more. 

Source: Alibaba

To promote bestselling products like laptop batteries, you want to nail down your target audience. Students purchasing batteries will have different requirements and budgets versus parents purchasing one for their kids’ laptop at home. Determine who you want to sell to and create landing pages on your website specifically for them.

Since people tend to struggle with buying batteries, they’ll turn to “best of” guides online to get more information. You could land a spot on top-ranking guides or create your own to promote online.

If you want to run Facebook or Google Shopping ads, consider targeting audiences by brand name, such as Dell or HP. Use Facebook’s targeting Insights to find different demographics to target in countries where laptop batteries are popular, like in Canada and the US.

5. Shot glasses 

Global order growth (YOY): 8,178%

Shot glasses were one of the best performing products in 2022. But, shot glasses are perfect for selling any time of year, especially around the summer, when you can take advantage of the party season. You can sell custom-made shot glasses, collectible shot glasses, or shot glasses for parties. 

When it comes to selling shot glasses online, focus on finding a target market and selling to one group first. People search online for specific types of shot glasses, such as “tequila shot glasses” (4,400 searches per month), “tall shot glasses” (2,400 searches per month), and “cool shot glasses” (3,600 searches per month). There are also opportunities to sell plastic shot glasses and personalized glasses for parties.

You can sell shot glasses online from your own Shopify store, on third-party online selling sites like Amazon and eBay, and even on social media sites like Instagram and Facebook. You can also sell shot glasses wholesale to other businesses.

6. Slipcovers 

Global order growth (YOY): 7,021%

One trending product cropping up recently is slipcovers. Similar to other trending products in the home goods department, we’re probably seeing an increase due to the work-from-home trend. Slipcovers protect couches and loveseats from pets, children, dirt, and spills. A quality slipcover is less expensive than replacing furniture.

The search term “slipcovers” is generating 27,000 searches per month, with related terms “slipcovers for chairs” bringing in 27,100 searches per month and “slipcovers for sofas” generating 49,500 searches per month, supporting that slipcovers and home design can be a profitable business to start online. There are also many slipcover types available to sell, which gives you a lot of new product opportunities as you expand your line. 

Start by narrowing down what kind of containers you want to sell—cotton, wool, polyester, spandex, linen, etc.—then promote your product on popular home organization and décor blogs. 

You can reach out to them online and ask them to link back to products on your website from round-up articles. (People are more likely to buy when they come to your site through an external blog post than an ad.) Then, to win back the sale, run retargeting ads to people who viewed the product but didn’t buy. 

Another option is partnering or collaborating with interior designers to help promote new products to their audiences. If a product recommendation comes from a trusted source, shoppers are more likely to buy. 

7. Wall plates and covers

Global order growth (YOY): 5,983%

Like many home décor items, wall plates and covers have become one of the bestselling products online during the pandemic. The more people stay at home, the more inclined they are to spruce it up and create a comfortable atmosphere. From the couch all the way down to what covers their electrical sockets on the wall. 

There are many varieties of wall plates and covers to choose from. You can sell traditional ones with a finishing touch or ultra-modern decorative plates. There are also screwless wall plates that offer a clean aesthetic and popular HDMI wall plates that let you plug in HDMI-enabled devices. 

According to Keywords Everywhere, top wall plate searches are:

• Wall plates: 27,100 per month
• Outlet cover: 27,100 per month
• Decorative wall plates: 18,100 per month
• Screwless wall plates: 3,600 per month
• Luxury switch plates: 720 per month

Source: Alibaba

You could run a pay-per-click ad campaign using Google Shopping ads and Facebook ads to attract new buyers. Since home goods may keep trending for a long time, you can also build a brand around your home décor and optimize your product pages to rank on Google and bring in organic traffic. 

You can bundle together wall plates with other trending products in your store or partner with micro-influencers on social media to target high-intent buyers and drive immediate sales.

8. Baby shirts

Global order growth (YOY): 5,090%

One recent product trending with new parents is baby shirts. Google Trends shows we’re close to hitting peak interest for this product, so if you’re looking for a top-selling product with validated demand, consider acting fast.

Source: Alibaba

The term “baby shirts” sees 13,000 searches per month. You could also target many variations like:

• Baby t-shirts: 27,100 per month

• Funny baby shirts: 8,600 per month

• Baby shark shirts: 5,400 per month

• Baby shower shirts: 3,700 per month

• Baby fishing shirts: 2,700 per month

• Custom baby shirts: 1,700 per month

• Cute baby shirts: 1,400 per month

To reach new parents with this item, you’ll turn to advertising on Facebook and Instagram. If you’re looking to explore other sales channels, consider selling on Amazon or listing your product on Google Shopping, although it’s worth noting that these marketplaces will take a fee from your sale. 

Another experiment to try is to market to a local group with flyers. Create discount codes and distribute them among new parent meetup groups in your town.

9. Curtain and drape rings 

Global order growth (YOY): 4,458%

There’s been a growing trend in sales for curtain rings in recent months. People are spending more time at home and taking on home improvement projects.

Source: Pottery Barn

“Curtain rings” generates 22,200 searches per month. There are variations you could also target with an SEO strategy, including:

• Shower curtain rings: 9,900 per month
• Wooden curtain rings: 3,600 per month
• Eyelet curtain rings: 2,900 per month
• Metal curtain rings: 1,600 per month
• Curtain rings black: 1,000 per month

To market curtain rings, you can create a blog with home improvement and DIY tips and tricks and links back to your products. Then, run retargeting ads to your blog traffic on Facebook or Google. 

You’ll want to run Google Shopping ads for targeted keywords like “curtain rings without clips” or “decorative curtain rings with clips.” This will attract customers who already know what they want. If you show up in front of them, they’re more likely to buy from your ecommerce store.

10. Cabinet knobs and handles 

Global order growth (YOY): 3,760%

Home improvement is shaping up to be one of the best trending niches for ecommerce stores. By 2029, the cabinet hardware market is expected to skyrocket to over $14.2 billion in sales.

Retailers are also stocking their stores with top trending products in this niche, including cabinet knobs, fasteners, latches, locks, hinges, and handles. 

What makes this product worth considering is that it offers retailers a lot of expansion opportunities. You can sell cabinet knobs in a home improvement store, as well as drawers, interior finish material, cabinet shelves, and more. You can also use a variety of materials, such as plastics, metals, glasses, brass, iron, steel, and more. 

Whether it’s putting together new furniture or sprucing up the house, every home needs cabinet hardware. Some want decorative knobs, while others want a simple, more functional version.

You can sell trending products like this through search-based ads such as Google Shopping. Over 33,000 people search for cabinet knobs each month, and over 60,000 people search for handles each month, according to Keywords Everywhere. Another option is working with home improvement influencers on Instagram or through blogs to promote your cabinet hardware.

11. Watch accessories 

Global order growth (YOY): 2,737%

Watch accessories are one of those trending items with consistent high profit margins. The trend is hotter at some times than others, but people usually look for watch accessories throughout the year. The market is also massive, with a market volume of $335 billion in 2022.

Search volume for the term “watch accessories” gets around 5,400 searches each month, according to Keywords Everywhere. People are also searching for related phrases like “apple watch band” and “watch stand,” which are getting 450,00 and 14,800 searches per month, respectively. 

These top trending products give you a ton of opportunities to target different customer segments based on their watch type (Apple, Samsung, Garmin, etc.) and to drive sales. 

Some items you can sell under this category are:

• Watch repair kits 
• Watch display cases 
• Travel cases 
• Watch winders 
• Watch back remover tools

Promoting this trending product with Google Ads may be profitable. It can help you reach high-intent buyers and bring them into your store to purchase. Another option is using Facebook advertising to target specific groups based on your accessories’ design or functionality. 

People who hike may need durable straps, while others may just want a trendy-looking watch band. You’ll want to share product images on platforms like Instagram. There, you can partner up with micro-celebrities and influencers to get your products in front of established audiences. 

12. Tumblers

Global order growth (YOY): 2,602%

The US tumbler market is an attractive opportunity for outdoor gear sellers, such as camping, hiking, fitness, and travel. It’s expected to reach $1.4 billion by 2027, with a compound annual growth rate of 9.1% from 2022 to 2027. 

Trend data from Keywords Everywhere shows the following search volume:

• Tumblers: 5 million per month
• Glass tumblers: 60,500 per month
• Tumbler cups: 49,500 per month
• Custom tumblers: 27,100 per month
• Tumbler with straws: 22,200 per month
• Tumbler plastic: 9,900 per month

Suzie Q works on Shopify Scripts from her New Zealand office.

Increasing threats to the environment from non-reusable bottles and the rise in people leaning toward a healthy lifestyle drive this trend. Your target audience will likely be more health conscious and aware of the harmful effects of one-time-use bottles.

To market this bestseller, you’ll want to show these tumblers in use. For example, you could run a contest where customers post pictures of their tumbler cups out in the wild. Or, create staged photos of the tumblers in an eco-friendly setting and post them on social media and use them in ads.

You can build a Custom Audience in Facebook Ads Manager and target specific groups of people. Or, run Google Ads for the keywords “tumbler cups” so you can target customers actively searching for similar products.

13. Model trains sets 

Global order growth (YOY): 2,617%

Model train sets have been a popular pastime activity for kids since the 1891. They’re a great way to build problem-solving skills, encourage imaginative play, and distract kids for a bit while parents are working from home. Today, companies are exploring new and fun ways to reimagine the train set, such as electric-powered trains and smart trains run via smartphone app.

With 40,500 average monthly searches for the term “train sets,” it’s clear they are popular in 2022.

When it comes to promoting toy trains, think of the concept “friends trust friends.. Marketing toys relies on recommendations from influencers and friends, so you’ll want to collaborate with nano-influencers and on social media.

Customer reviews are always a smart move for selling items like train sets online. Testimonials can help shoppers decide if the product is perfect for them and encourage a sale. 

Create an organic social media strategy around kids using your trains. Show them in action with photo carousels and videos and include user-generated content from your followers’ accounts to build trust with potential buyers.

If you have the budget, run a contest to give away free train sets to grow your email or Messenger marketing subscriber lists. You can then create drip marketing campaigns that convert subscribers into customers over time. 

14. Signage

Global order growth (YOY): 2,409%

Signs are next on the list of products trending now. Search volume for the term “signage” receives 135,000 searches per month. Data from Keywords Everywhere suggests that people are searching for specific types of signs:

• Signage board: 74,000 per month
• No smoking signage: 74,000 per month
• Safety signage: 60,500 per month
• Digital signage: 49,500 per month
• Wedding signage: 40,500 per month
• Entrance signage: 12,100 per month
• Signage for covid 19: 7,700 per month

Social media is a great way to market signs. Figure out who your primary audiences are. 

For example, are you selling to restaurant owners who want to boost their social presence? Or younger crowds who want to make their rooms look trendy and cool? (Hint: You can sell to both). Then post a mix of staged photos and user-generated content of your signs being used in their respective settings.

You could run Google Shopping ads targeting long-tail keywords such as “vintage signs” or “custom neon signs” to attract specific customers, as well as Facebook ads to test different audiences and learn more about who’s buying signs.

15. Wedding dresses 

Global order growth (YOY): 2,001%

Wedding dresses are one of those trending online products with consistently high profit margins. The global bridal wear market is also huge and is expected to reach $69.9 billion by 2026.

Validation TIP: If you are unsure if selling wedding dresses is a profitable endeavour for you, use Shopify’s profit margin calculator to work out if it is a feasible option for you.

The term “wedding dresses” gets 2.24 million searches per month, validating the hype of this trending product. There are more opportunities for terms like:

• Wedding dresses for guests: 1.5 million per month
• Black wedding dresses: 246,000 per month
• Wedding dresses plus size: 165,000 per month
• Simple wedding dresses: 165,000 per month
• Beach wedding dresses: 135,000 per month
• Long-sleeve wedding dresses: 135,000 per month

Plus, you can take this niche in several directions with a dedicated store or a product collection within a broader wedding wear store. For example, you could sell wedding nails, invitations, semi-formal wedding attire, accessories, and more. Depending on how you position your brand, there could be an opportunity to expand into related product verticals, such as jewelry.

Visual platforms like Facebook, Instagram, and Pinterest are ideal channels to grow your brand, whether you pursue organic growth or use their advertising options.

You can also look into driving growth with influencer marketing. Influencers can model your apparel and give your brand a shoutout for a fee or a commission of sales.

16. Table runners

Global order growth (YOY): 1,923%

Table runners saw huge growth in the first half of 2022, and the new trend doesn’t look like it’s ending soon. The global table linen market is valued at $10.1 billion as of 2021 and is expected to reach $14.7 billion by 2029. This is not a trending product you want to miss out on.

People can use table runners to make tables visually appealing and connect placemats. Table runners are also extremely durable and can withstand repeat uses and washing.

Competition is high in this industry. Brands like Crate and Barrel, Bed Bath & Beyond, and Wayfair take up significant market share. However, they all target a similar demographic: older consumers with more disposable income, which gives you a unique selling opportunity.

Dropshipping costs are often lower for kitchen supplies, which means you can charge less than big retailers. You can target younger, niche audiences that don’t want to overspend on items like table runners. 

Source: Alibaba

You can market items like table runners online through social media. You can target both older and younger audiences by running relevant campaigns. For example, targeting millennials who just bought a home. Your success on social media depends on how you connect with each segment and create interesting content to attract buyers.

You can create video content to show off the benefits of your table runners. And show other creative ideas for styling them in the home. You can also run seasonal giveaways to promote new runners and bestsellers. For paid ads, Facebook will be your best bet, since you can use its behavioral targeting to find customers based on interests and shopping habits. 

17. Motor vehicle parts

Global order growth (YOY): 1,565%

Over the past few months, we’ve seen motor vehicle part sales drastically increase on the Shopify platform. This product trend continues to be popular as drivers hit the road again after COVID lockdowns.

The global motor vehicle parts market was valued at $2.34 trillion in 2021 and is expected to rise 9.1% yearly until 2026.

There are 2.24 million monthly searches for auto parts, proving the industry’s popularity. There are many things to sell in this market:

• Batteries
• Transmissions
• Radiators
• Engines 
• Breaks
• Front steering and suspension
• Alternators

When marketing top-selling items like car parts, you really want to understand your target market. For example, if a customer is outdoorsy, they’ll likely want durable parts like off-road bumpers, suspension systems, and custom tires. If they are big commuters, long-lasting, affordable parts that improve gas mileage can be a great purchase.

You can promote items in a number of ways:

• Create installation videos and live-action tips
• Start a car blog
• Sponsor a car build or car shows
• Offer a price-match guarantee
• Cross-promote with another automotive company

You’ll likely want to explore Facebook ads to send traffic to your website and drive sales throughout the year. If you want to expand your product line, you can easily find new car accessories to sell using a product sourcing app.

Time to get selling in your online business

These are some of the trending products to sell in 2022, but there are so many more to choose from when deciding what to sell on Shopify as a new dropshipper or established store owner. Finding high-quality products is only one part of the equation. The real secret is figuring out how to market them.

If you’re interested in hands-on training that walks you through the process of starting an ecommerce business around a profitable niche and finding the right products, watch our free dropshipping business webinar series. One ecommerce entrepreneur will share how they grew one of their online business ideas to over 8,000 unit sales per year, along with the marketing tactics that worked (and ones that flopped).

Let us know in the comments what products you plan on selling on your store. Happy selling!

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Trending products FAQ

How do you see which products are trending?

The easiest way to find trending products online is to check Google Trends. Google Trends shows the popularity of top search queries in Google across various regions and languages. It will show you the trends of your product ideas based on search volume from 2004 onward.

What products are in high demand right now?

1. Power tool accessories
2. Dog toys
3. Costume shoes
4. Laptop batteries
5. Shot glasses
6. Slipcovers
7. Wall plates and covers
8. Baby shirts
9. Curtain and drape rings
10. Cabinet knobs and handles
11. Watch accessories
12. Tumblers
13. Model train sets
14. Signage
15. Wedding dresses
16. Table runners
17. Motor vehicle parts

What are the 3 most sold products?

1. Power tool accessories
2. Dog toys
3. Costume shoes