42 Best Underwear for Women in 2023

Sure, shopping for underwear sounds pretty basic (probably because your panties are basics), but there are so many factors to take into account. Obviously, comfort is key. You don’t want to be walking around in a fire outfit with your underwear riding up, waistband pinching, or the fabric scratching against your skin, making you completely mis. Style is, of course, another important factor, too. I’m just saying—the confidence you get from knowing that you’re wearing a cute pair of underwear is powerful.

No matter which type of underwear you prefer, we don’t want you to stress over finding the perfect pair that checks all the boxes (you’ve got more important things to worry about), so we’ve gathered all the best styles from the top underwear brands on the market that’ll provide you with the support, comfort, and cuteness your booty deserves. We’ve got a little bit of everything, from the celebrity-helmed brands worth buying into, popular underwear on Amazon, the classic tried-and-true favorites, and the emerging underwear brands that are creating positive change in the lingerie industry. Whether you prefer thongs over boy shorts, vice versa, or a mix of cuts and styles, there’s some quality underwear at various price points waiting for you below.

From comfy full-coverage briefs to no-show seamless panties to playful lace lingerie, these are the 42 best underwear for women that will have you feeling confident and covered (literally). Also, be sure to read all the way to the end for panty shopping pro tips and recommendations from Dr. , co-CEO of the luxury lingerie brand .