5 Benefits to Providing Quality Service and How to Achieve Them!
Quality service is what separates you from your competition. The goal of top-quality service is total customer satisfaction. When your customers are happy they will tell others about you and when they are not happy they will also tell others about you. That is why positive word-of-mouth advertising is super important to any business!
Every customer you come in contact with is important, so everyone in your organization from the receptionist to the CEO must be committed to customer satisfaction and must also understand his or her role. Ultimately, the owner and managers determine the level of quality. Whether it is done purposely or not, they actually lead through example.
Data shows that some companies spend up to 40 percent of their time making mistakes. People will forgive mistakes if they are immediately corrected by people who care. Quality service doesn’t just happen, it requires planning. Answers to the following questions should be incorporated into your 12-month plan to attract new customers
- What level of service are we willing to provide?
- How can we improve the current level of quality?
- How will we know when quality is excellent or poor?
- What constitutes acceptable behavior of our employees?
- Who will be responsible for quality management?
Make it easy for customers to provide feedback on the level of service quality your company provides. Consideration should be given to providing customer response cards or a phone call after a purchase is made or a service is completed. In other words follow up.
The benefits of top quality service include
- Greater customer loyalty
- More referrals
- Repeat purchases
- Lower sales/ marketing costs
- Higher profit margins without losing customers
In the end, it is not how good you think the service is, it is what your customer thinks that counts. It’s easy to see how total customer satisfaction can be the key to increased profitability. To grow and prosper top-quality service isn’t an option, it’s a requirement.
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