8 IP Reputation Checkers that Work [2023]
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TL;DR: Quick and Easy Summary to Get Uou Up to Speed
Short on time or just want a quick rundown of the top IP reputation checkers?
Our TL;DR section has you covered. Get the lowdown on the top 8 tools, and decide which one might be the best fit for your needs.
IP Reputation Checker
Notable Features
Sender Score
Measure your IP reputation on a scale of 0-100
Talos
Talos will show you if your domain & IP are part of any blacklists.
ReputationAuthority
Examines the content, sender information, and does a contextual analysis of incoming traffic to categorize an IP or domain as good, neutral or poor
Trusted Source
The only reputation system available that is able to provide numerical scoring for every IP address across the Internet
BarracudaCentral
Categories IP addresses as having ‘good’ or ‘poor’ reputation
MxToolbox
Immediate alert to changes in your email reputation.
MailTester
Analyze your message, mail server & sending IP.
Get detailed report of what’s configured properly and what’s not
IP Reputation Investigation
Only allows you to check IPv4 addresses and not IPv6.
Top 8 IP Reputation Checkers
Ensuring that newsletters reach your customers’ inbox on time is Email-Campaign 101.
Every email comes from a particular IP address. So if your ESP is linked with an IP reputation that’s subpar then most of your emails will go to spam box.
Even if you have followed all the correct content guidelines and your list is clean.
But you can take measure to fix it if you know what’s the IP reputation. It’s not so complex if you use an IP reputation checker tool to help you get on good IP reputation lists. Your marketing agency should bring out the IP reputation issues to you, but if you don’t have an agency there are easy-to-use tools that will help diagnose the issues quickly.
These tools rank IP addresses according to their reputation. You can just enter it in one of the tools mentioned below and instantly see how it ranks.
1. Sender Score
Using this IP score checker, you can measure your IP reputation on a scale of 0-100. Higher is your score, better is your IP reputation.
If your IP reputation score is between 0 to 70, then emails will be heavily filtered. If it is between 70 & 100, then your emails will have minimal filtering.
You also get a series of other numbers (accepted, rejected, complaint, etc) to show how your final score is calculated. This calculation is done based on a 30-day rolling average.
It is provided by ReturnPath. You can access it here.
2. Talos
In this IP reputation lookup tool, you can enter your email server IP or your domain to check the reputation of both.
It will show you if the reputation of your domain or IP is judged as Good/Neutral/Poor by other email service providers. Good means nothing to worry. Neutral means there is scope for improvement, Poor means that most of your emails might not be going into the inbox.
Talos will show you if your domain & IP are part of any blacklists.
It is provided by Cisco. You can access it here.
3. ReputationAuthority
ReputationAuthority monitors Domain and IP information. It records overall behavior for every active IP address and the behavior for any domain that sends from each IP address.
It examines the content, sender information, and does a contextual analysis of incoming traffic to categorize an IP or domain as good, neutral or poor.
If your IP reputation is Neutral (a value of 58) or lower, it is is fairly good.
It is based on automated anti-spam and anti-virus analysis of data sent previously from the IP address to their customers.
ReputationAuthority collects information on spam, viruses, malformed, known and unknown recipients, etc. Reputations are calculated by combining these data points and some third-party data.
4. TrustedSource
It is run by McAfee and provides reputation scores for not just IP Addresses but also for URL’s, Domains, and email/web content.
It works by analyzing in real-time traffic patterns from email, web and network data flows from McAfee’s global set of security appliances and hosted services
If rumors are to be believed, it is also the only reputation system available that is able to provide numerical scoring for every IP address across the Internet (approximately 4.2 billion).
You can access it here.
5. BarracudaCentral
It categories IP addresses as having ‘good’ or ‘poor’ reputation. It does this through a real-time database.
The sending history associated with the IP addresses of all sending mail servers is analyzed to determine the likelihood of legitimate messages arriving from those addresses.
You can access it here.
6. MxToolbox
MxToolbox provides you with information on:
- Who is sending email purporting to be from your domain
- What is the reputation of your senders’ IPs
- Geolocation of your senders
- You also get an immediate alert to changes in your email reputation.
Free users receive one free monitor with access to the top 30 blacklists.
Paid users get access to multiple monitors, more blacklists, and advanced email delivery tools.
You can access it here.
7. MailTester
MailTester will analyze your message, mail server & sending IP. It will then generate a detailed report of what’s configured properly and what’s not. It’s a cheap, simple, and efficient way to quickly test the quality of your emails.
Your result will be accessible for 7 days with the free version, or for 30 days if you choose a paid plan and create an account.
If you occasionally perform manual tests, you can access their web-interface for free, without even creating an account.
You can access it here.
8. IP Reputation Investigation
This is a simple one-page website that allows you to investigate an IP address. However, it only allows you to check IPv4 addresses and not IPv6.
If your IP is given a negative reputation, that means a lot of spam emails are being sent from that and you need to check into it.
You can access it here.
Spam Control has taken its toll on online legitimate marketing campaigns. Seeing your hard work not reaching its maximum potential is a sore sight. To avoid this, using an IP reputation checker on a regular basis is a must for every E-Mail Campaigner.
If you’d like to take the easy way out, and get yourself on a good IP reputation list, SendX enables you to send bulk E-Mail, and all these issues have been taken care of from scratch.
Is it enough to have IP reputation checkers?
It’s important to remember that while an IP reputation checker can be a valuable tool for identifying and fixing any issues with your IP reputation, it’s only one part of the puzzle. To truly optimize your email marketing strategy, you’ll also need a good email marketing software that ensures your emails are being sent from a reputable IP address.
There are several factors that can contribute to a good IP reputation, including the volume and frequency of emails you send, the content of your emails, and the health of your email list. A good email marketing software can help you manage all of these factors, ensuring that your emails are delivered to the inbox consistently.
For even better email deliverability, it’s worth considering an email marketing tool like SendX. With a reputation for high deliverability and a range of features to help you optimize your emails, SendX is a powerful choice for any email marketer. Sign up here to get a 14-day free trial.
How to Improve IP reputation?
If you’ve determined your IP reputation score and found it to be low, it’s time to improve it. Even if it’s neutral, you should bring it to ‘good score’ state.
A good reputation will ensure that your emails land at the top of the inbox, while a poor reputation can send them straight to the spam folder.
Download this guide on 7 Steps to Improve Your IP Reputation. By following these tips, you can achieve higher engagement and better results for your email marketing efforts.
