82 Examples of Quality
Quality is the value of something to customers. This includes tangible elements such as functionality and intangible elements such as the friendliness of service or tactile feel of a steering wheel. The following are illustrative examples of
is the value of something to customers. This includes tangible elements such as functionality and intangible elements such as the friendliness of service or tactile feel of a steering wheel. The following are illustrative examples of quality
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Accessibility
Products, services and physical environments that are accessible to people with disabilities.
Products, services and physical environments that are accessible to people with disabilities.
Accuracy
The correctness of information or precision of a technology or process.
The correctness of information or precision of a technology or process.
Adaptable
The ability to adjust to conditions and support a wide variety of activities. For example, a vehicle may have configurable seats to support different uses such as transporting large items or additional passengers.
The ability to adjust to conditions and support a wide variety of activities. For example, a vehicle may have configurable seats to support different uses such as transporting large items or additional passengers.
Aesthetics
Things that are perceived as
Things that are perceived as appealing to the senses
Ambience
The general character and atmosphere of a place including factors such as decor, lighting, music and social environment.
The general character and atmosphere of a place including factors such as decor, lighting, music and social environment.
Articulation
How well a particular idea is put into words. Applies to the quality of information or marketing artifacts such as packaging.
How well a particular idea is put into words. Applies to the quality of information or marketing artifacts such as packaging.
Availability
The uptime of a service often defined by its
The uptime of a service often defined by its downtime per year . Can also apply to the distribution of products. In this case, availability is defined by your customer’s ability to buy a particular product through local retailers or ecommerce channels
Capacity
The maximum amount that something can contain such as the storage limits of a product or service.
The maximum amount that something can contain such as the storage limits of a product or service.
Character
The personality of your business,
The personality of your business, brand or offerings.
Clarity
Information that is clear and unambiguous.
Information that is clear and unambiguous.
Cleanliness
The cleanliness of physical items and places. Particularly important to services with a high throughput of people such as a restaurant, theme park or hotel.
The cleanliness of physical items and places. Particularly important to services with a high throughput of people such as a restaurant, theme park or hotel.
Cohesion
The degree to which different elements belong together. Applies to product and service compatibility or the unified
The degree to which different elements belong together. Applies to product and service compatibility or the unified image of a brand.
Comfort
Physical comfort or a cognitive sense of calm, familiarity and restfulness.
Physical comfort or a cognitive sense of calm, familiarity and restfulness.
Compliance
Compliance with laws, regulations and standards.
Compliance with laws, regulations and standards.
Concepts
An idea that has value to your business such as a
An idea that has value to your business such as a mission vision or principle. Concepts are known to significantly impact perceived quality.
Consistency
Consistency of a product or service such as a dish at a restaurant that tastes the same every time.
Consistency of a product or service such as a dish at a restaurant that tastes the same every time.
Conviviality
The friendliness of a technology interface. Associated with the idea that technology bends to people and not the other way around.
The friendliness of a technology interface. Associated with the idea that technology bends to people and not the other way around.
Culture
A restaurant that embraces cultural elements such as manners, traditions and aesthetics.
A restaurant that embraces cultural elements such as manners, traditions and aesthetics.
Deconstructable
The ability to take something apart to fix it or
The ability to take something apart to fix it or reuse it.
Detail
The level of detail incorporated into the design or realization of a product or service.
The level of detail incorporated into the design or realization of a product or service.
Differentiation
How a product or service stands out in the market relative to the competition.
How a product or service stands out in the market relative to the competition.
Diligence
The care and effort that is shown by professionals such as customer service representatives.
The care and effort that is shown by professionals such as customer service representatives.
Durability
The degree to which something resists wear and damage.
The degree to which something resists wear and damage.
Ease Of Assembly
Clear instructions and foolproof assembly steps.
Clear instructions and foolproof assembly steps.
Ease Of Use
The
The usability of products, services and technology interfaces.
Efficiency
Energy and resource efficiency. An important element of
Energy and resource efficiency. An important element of sustainable design
Elegance
Style and grace in form and function. Applies to high end products in areas such as automobiles, fashion and electronics.
Style and grace in form and function. Applies to high end products in areas such as automobiles, fashion and electronics.
Entertainment
Level of amusement or enjoyment.
Level of amusement or enjoyment.
Ethics
People commonly see businesses with commendable ethics as having higher quality products and services. In many cases, certifications related to ethics can improve perceived quality.
People commonly see businesses with commendable ethics as having higher quality products and services. In many cases, certifications related to ethics can improve perceived quality.
Extensibility
How easy it is to extend the functionality of something. Applies to areas such as software and automobiles that are commonly customized.
How easy it is to extend the functionality of something. Applies to areas such as software and automobiles that are commonly customized.
Fairness
Demonstrated fairness is particularly important to the
Demonstrated fairness is particularly important to the quality of customer service . For example, if you serve customers out of order when they are waiting in line, customers may view this as a poor quality practice.
Fault Tolerance
The ability to continue operating when an error is encountered. For example, software that crashes on every error may be viewed as poor quality. Important to the quality of safety critical equipment such as aircraft.
The ability to continue operating when an error is encountered. For example, software that crashes on every error may be viewed as poor quality. Important to the quality of safety critical equipment such as aircraft.
Features
In many cases, a product or service with more features will be viewed as higher quality. In other cases, a product or service that is free of unwanted features is widely viewed as superior.
In many cases, a product or service with more features will be viewed as higher quality. In other cases, a product or service that is free of unwanted features is widely viewed as superior.
Flexibility
Can refer to physical flexibility, a general ability to adapt or a willingness to bend rules such as a restaurant that excepts custom orders.
Can refer to physical flexibility, a general ability to adapt or a willingness to bend rules such as a restaurant that excepts custom orders.
Flow
An important element of user interfaces that allows you to flow through activities without being interrupted. For example, an app that is continually prompting the user to upgrade may be viewed as low quality.
An important element of user interfaces that allows you to flow through activities without being interrupted. For example, an app that is continually prompting the user to upgrade may be viewed as low quality.
Functional
Satisfies a need such as completing a task or supporting an activity.
Satisfies a need such as completing a task or supporting an activity.
Healthy
Is good for your health such as food that is free of
Is good for your health such as food that is free of questionable substances.
Identity
There is a well known tendency for customers to view products that they can recognize as higher quality than those that they don’t recognize. As such, a strong
There is a well known tendency for customers to view products that they can recognize as higher quality than those that they don’t recognize. As such, a strong visual identity boosts perceived quality.
Image
is a general term for the impression that customers have of your business, brand and products.Image is a general term for the impression that customers have of your business, brand and products.
Informative
People crave information and sharing statistics, specifications, stories and other information about your business can improve quality perceptions.
People crave information and sharing statistics, specifications, stories and other information about your business can improve quality perceptions.
Interoperable
The ability to work with other things. For example, a technology that can work seamlessly with a wide range of devices.
The ability to work with other things. For example, a technology that can work seamlessly with a wide range of devices.
Legacy
The history of something often impacts its perceived quality. For this reason, firms often publicise their year of founding or stories related to their past.
The history of something often impacts its perceived quality. For this reason, firms often publicise their year of founding or stories related to their past.
Low Impact
The use of materials and methods that have
The use of materials and methods that have low environmental impact
Maintainable
Ease and cost of maintaining equipment or products.
Ease and cost of maintaining equipment or products.
Materials
The quality of materials is often a significant factor in the overall quality of an item. For example, a gold watch is generally higher quality than a plastic watch.
The quality of materials is often a significant factor in the overall quality of an item. For example, a gold watch is generally higher quality than a plastic watch.
Mistake Proof
Designs that reduce the risk of
Designs that reduce the risk of human error . Important to the quality of safety equipment and business processes.
Narrative
The story behind something may improve its quality in the eyes of customers.
The story behind something may improve its quality in the eyes of customers.
Operable
Cost and ease of operation.
Cost and ease of operation.
Outcome
In many cases, the quality of a process or service is primarily judged by its outcome. This is particularly common when outcomes are of critical importance as with medical services.
In many cases, the quality of a process or service is primarily judged by its outcome. This is particularly common when outcomes are of critical importance as with medical services.
Output
The quality of services or equipment may be measured in terms of outputs. For example, the quality of a 3D printer may be evaluated by what it can create.
The quality of services or equipment may be measured in terms of outputs. For example, the quality of a 3D printer may be evaluated by what it can create.
Personalization
The degree to which a product or service pleasantly adapts to each person as an individual. For example, a hotel that remembers that you like extra hard pillows and always has them ready in your room when you arrive.
The degree to which a product or service pleasantly adapts to each person as an individual. For example, a hotel that remembers that you like extra hard pillows and always has them ready in your room when you arrive.
Politeness
The level of courtesy and respect shown to customers.
The level of courtesy and respect shown to customers.
Privacy
A business that respects individual privacy and publishes clear policies in this regard. Particularly relevant to industries that handle sensitive information such as healthcare, banking and the legal profession.
A business that respects individual privacy and publishes clear policies in this regard. Particularly relevant to industries that handle sensitive information such as healthcare, banking and the legal profession.
Proximity
Physical closeness to something desirable such as a house near a good school or a data center near a stock exchange.
Physical closeness to something desirable such as a house near a good school or a data center near a stock exchange.
Rapport
The ability to engage customers in a friendly way. Particularly relevant to service industry quality.
The ability to engage customers in a friendly way. Particularly relevant to service industry quality.
Recognition
Recognition such as awards and reviews is critical to perception of quality in the travel, tourism and hospitality industry. It also has impact to professional services and other areas where reputation and critical reception are important.
Recognition such as awards and reviews is critical to perception of quality in the travel, tourism and hospitality industry. It also has impact to professional services and other areas where reputation and critical reception are important.
Recyclable
Things designed to be recycled in the communities in which they are sold.
Things designed to be recycled in the communities in which they are sold.
Regenerative
The ability for an item, facility or place to independently renew its own energy or resources. For example, a data center that generates much of its own electricity from solar power may be viewed as higher quality than one that’s fully depended on the grid.
The ability for an item, facility or place to independently renew its own energy or resources. For example, a data center that generates much of its own electricity from solar power may be viewed as higher quality than one that’s fully depended on the grid.
Relevance
The quality of information is often judged by its relevance at the moment that’s available, communicated or used. For example, a quality aircraft weather radar system gives pilots advanced notice of severe turbulence ahead.
The quality of information is often judged by its relevance at the moment that’s available, communicated or used. For example, a quality aircraft weather radar system gives pilots advanced notice of severe turbulence ahead.
Reliability
Consistently performs as expected.
Consistently performs as expected.
Renewable
Use of materials and energy that renew via natural processes.
Use of materials and energy that renew via natural processes.
Reputation
The general opinion held about a business by the public.
The general opinion held about a business by the public.
Reusable
Products and services designed to be used many times.
Products and services designed to be used many times.
Rhythm
A pattern of activities or sound. For example, service at a restaurant may have a rhythm to it.
A pattern of activities or sound. For example, service at a restaurant may have a rhythm to it.
Risk Managed
How well
How well risks are managed.
Robustness
Strength and health. Typically refers to technology that tolerates ambiguity and exceptions such as a web form that makes a suggestion when you spell something wrong.
Strength and health. Typically refers to technology that tolerates ambiguity and exceptions such as a web form that makes a suggestion when you spell something wrong.
Safe
Physical safety such as an airline with a good safety record.
Physical safety such as an airline with a good safety record.
Scalability
The ability to handle more volume with
The ability to handle more volume with declining costs
Secure
Level of physical and
Level of physical and information security
Selection
The number of options available. For example, a supermarket that has hundreds of vegetable choices may be seen as higher quality than one that offers less than a dozen.
The number of options available. For example, a supermarket that has hundreds of vegetable choices may be seen as higher quality than one that offers less than a dozen.
Simplicity
Simplicity is often seen as a desirable quality in user interfaces. It also applies in other areas such as equipment with a simple design that is easy to maintain and customize.
Simplicity is often seen as a desirable quality in user interfaces. It also applies in other areas such as equipment with a simple design that is easy to maintain and customize.
Size
A preference for bigger, smaller or right-sized items, architecture and places.
A preference for bigger, smaller or right-sized items, architecture and places.
Sound
Many items are judged by their sound. For example, an air conditioning unit that minimizes noise pollution or a device that doesn’t beep or sing with every action.
Many items are judged by their sound. For example, an air conditioning unit that minimizes noise pollution or a device that doesn’t beep or sing with every action.
Speed
In many cases, fast things are considered higher quality. However, slow things such as a well-paced fine meal may occasionally be seen as superior.
In many cases, fast things are considered higher quality. However, slow things such as a well-paced fine meal may occasionally be seen as superior.
Stability
The quality of being firmly established and changed conservatively.
The quality of being firmly established and changed conservatively.
Style
Style is a distinctive manner, character and appearance. It is a fundamental basis of
Style is a distinctive manner, character and appearance. It is a fundamental basis of branding and design that has a large impact on perceived quality.
Taste
Of importance to food and drink related products and services. Also used to indicate an effective sense of style.
Of importance to food and drink related products and services. Also used to indicate an effective sense of style.
Texture
The feel or tactile appearance of a surface. Also used to describe the feeling of food on your tongue.
The feel or tactile appearance of a surface. Also used to describe the feeling of food on your tongue.
Timely
The quality of fitting into a time and place. For example, a fashion brand that always captures the popular styles, materials and colors of a season.
The quality of fitting into a time and place. For example, a fashion brand that always captures the popular styles, materials and colors of a season.
Uniqueness
Confidently standing out from the crowd with characteristics that are unmatched and singular.
Confidently standing out from the crowd with characteristics that are unmatched and singular.
Variety
The diversity of selection. For example, an ecommerce retailer that offers 100 models of kayak each with significant differences in design and features.
The diversity of selection. For example, an ecommerce retailer that offers 100 models of kayak each with significant differences in design and features.
Well Being
Generally giving people a sense of well-being. Often measured as
Generally giving people a sense of well-being. Often measured as quality of life
