A Bandana Is the Next-Level Flex You Should Definitely Try (but Not as a Face Mask)
Well before the onset of a global pandemic, Western-inspired menswear was enjoying a 10-gallon-hat-sized moment. Designers like Pyer Moss’ Kerby Jean-Raymond and Telfar Clemens mined Western-adjacent imagery for inspiration in powerful, deeply moving collections that underscored the crucial, and often ignored, role Black cowboys played in popularizing the aesthetic now indelibly associated with the American frontier.
Shortly afterwards, Raf Simons started referencing the all-American archetype heavily in his collections for Calvin Klein, Demna Gvasalia and co. at Vetements collaborated with heritage cowboy boot brand Lucchese, artists like Lil Nas X helped further spotlight the historical significance of the Black cowboy as part of a moment later excellently dubbed the Yeehaw Agenda, and a bona fide movement swept the nation—or, at least, an extremely online segment of it.
If all that feels like a lifetime ago, I’m with you. (For reference, “Old Town Road,” Lil Nas X’s viral ode to gleefully mixing Wrangler with Gucci, officially ended its historic 19-week reign atop the Billboard Hot 100 almost exactly a year ago.) But amid the CDC’s ongoing recommendation that Americans wear some sort of cloth face covering in public whenever possible, the bandana, an iconic mainstay of Western style has—rightfully or not—roared back into fashion, suddenly sported by dudes who wouldn’t know a picket pin from a piggin’ string. (Okay, I looked those up.)
Here it’s crucial to note that recent research indicates actual masks are still, to no one’s surprise, by far the most effective covering when it comes to stopping the spread of the virus. Wearing a bandana as a face mask alternative is ill-advised, though certainly better than nothing. As a makeshift headband, however, a means of keeping newly-long lockdown tresses in check, or, hell, worn as a neckerchief to accent any outfit that needs a little added oomph, a bandana couldn’t be a better play.
The humble accessory has come a long way since its original ties (heh) to all sorts of masked banditry, and if you were on the fence about embracing the look way back in 2019 you’ve now got functional reasons galore to start rocking one with impunity. Giddy-up, partner.