A First Look at Jennie’s Calvin Klein Limited-Edition Collection - EnVi Media - Chuyên Trang Chia Sẻ Kiến Thức Thời Trang Mới Nhất

Jennie for Calvin Klein. Photography by Hong Jang Hyun

BLACKPINK’s Jennie has conquered the world across fields, from music to fashion and soon, even the small screens. After cementing her fashion prowess with her Met Gala debut, the singer is now joining forces with Calvin Klein. On May 4, the brand announced the launch of “Jennie for Calvin Klein,” a limited-edition capsule collection designed in partnership with the artist, brand ambassador, and multihyphenate global icon.

Jennie for Calvin Klein. Photography by Hong Jang Hyun

Jennie for Calvin Klein

After collaborating with Calvin Klein for several fashion campaigns, Jennie is putting on her designer hat to create a capsule collection featuring wardrobe essentials for everyday use. Inspired by Jennie’s personal style, the collaboration includes underwear sets, tees, denim, fleece, and knitwear. The items feature Jennie’s signature through elements such as the iconic Calvin Klein logo reworked in her handwriting and a pastel color palette curated by the star.

“Collaborating with Calvin Klein on this capsule has been an exciting progression in our partnership,” said Jennie in a press release. “This collection reflects my everyday style and is based on many of the Calvin Klein essentials that have become staples in my wardrobe. I wanted to bring a personal touch to these pieces, which you’ll see reflected in the fit, the color palette, and the details. My aspiration for this collection is that everyone will feel as happy and confident in these pieces as I do,” the BLACKPINK icon added.

Photography by Hong Jang Hyun

Jennie for Calvin Klein

The Collection

Shot by Korean photographer Hong Jang Hyun, the accompanying campaign shows Jennie flaunting the limited-edition collection through effortless and captivating images. In the images, Jennie rocks a slew of easy-to-wear pieces including bralettes, bodysuits, and T-shirts. Lilac, chalk blue, and desert, as well as classic black and white, are the predominant colors of this collection. Infused with Jennie’s own preferences and a slightly retro vibe, pieces like matching underwear sets, 90s jeans, and rib tanks make a perfectly fashionable statement, without sacrificing comfort.

Jennie for Calvin Klein. Photography by Hong Jang Hyun

Regarding the collection, Jonathan Bottomley, Global Chief Marketing Officer of Calvin Klein shared, “Having worked with Jennie on several campaigns, we know firsthand that she is a cultural powerhouse. Her persona, talent, and distinctive style have a major global impact. Our partnership stems from an authentic place — Jennie is a longtime fan of the brand — and we wanted to deepen that relationship by bringing her personal perspective to our products. The result is a mix of Jennie’s coveted style and Calvin Klein’s most iconic essentials, which we know will resonate strongly with consumers around the world.”

Jennie for Calvin Klein will be available starting May 10 in select Calvin Klein stores and on calvinklein.com worldwide. In the meantime, take a look at some of the items this limited-edition capsule carries.

Jennie for Calvin Klein. Photos courtesy of Calvin Klein