APM Monaco | Selfridges

APM Monaco’s carefree nature and Riviera spirit embody the French concept of savoir-vivre: to live elegantly and with enjoyment. The brand’s roots go back to 1982 when Ariane Prette and her son Philippe first began sourcing gold and precious stones for renowned jewellers. Nowadays, the family business is headed up by Philippe and his wife Kika – a dream team if we ever saw one.

The APM Monaco brand is known for its playful style, channelling Monaco’s affinity for light-hearted luxury. From sparkling zirconia cuffs to dinosaur-inspired necklaces, each item is designed to make you smile. Geometric pieces and starry styles conjure up thoughts of Monaco’s glittering night scenes, while shimmering pearls evoke thoughts of the sea. Prefer more classic shapes? You’ll find plenty of sleek pieces such as slender drop earrings and chain necklaces in the range.

With all those decades of experience, it’s little surprise that APM Monaco’s collections are of such high quality. The premium silver jewellery is handcrafted in the label’s own production sites, using pure sterling silver from predominantly recycled sources. Many of its pieces contain a pavé of stones, cut, polished and set for maximum brilliance. So whether you’re enjoying a little self-indulgence or thinking of treating someone special, you’ll find plenty to catch your eye in the APM Monaco Selfridges collection.