APM Monaco, Covent Garden — The Honest Blog

If you haven’t heard of APM Monaco, well neither had I until a few months ago when it landed in Covent Garden’s famous piazza. APM Monaco, as the title states, is from and inspired by Monaco and the South of France. Though the brand was established in 1982 (before I was born!), I was only aware of the brand more recently.

APM Monaco’s “face” is Chiara Ferragni who (if you don’t know her already) is an Italian beauty, oh and massive influencer with over 16 million followers on Instagram. I personally think it was a very clever marketing decision to recruit Chiara as the face for the brand; considering her beauty, mass appeal and how “in“ she is at the moment.

I decided to visit the Covent Garden boutique to see the store and collection for myself, and it was love at first sight! The boutique itself is beautiful and I love the manner in which they’ve displayed the various collections. There were two members of staff, the female (though polite) had the personality of a wooden plank but the gentleman was much better in regards to customer service.