AXE Beats Chanel in Blind Scent Test, New Fine Fragrance Collection Ratio Campaign Goes Viral – stupidDOPE

AXE’s all-new Fine Fragrance Collection is trending on TikTok since its launch just four days ago – catching the attention of 3.5 billion viewers via #AXERatioChallenge. Why is it trending? Because it smells better than Chanel, and people are taking note.

In a blind scent test, AXE’s Fine Fragrance Collection went up against premium scent competitors Bleu de Chanel, Versace Pour Homme, and Polo Blue Ralph Lauren. The blind test actually found that 73% of guys preferred their favorite of the tested AXE scents to the three luxury scent options. 

Formulated by world-renowned perfumers from two of the world’s premier fragrance houses, the collection features five irresistible AXE scents: Blue Lavender, Aqua Bergamot, Green Geranium, Golden Mango and Pure Coconut. The range is set to shake up the classic fragrance market. AXE’s new Fine Fragrance Collection is unlike anything you’ve seen from the brand before – with over 20 essential oils and premium ingredients sourced from all over the world, including Morocco, France, Egypt and Italy.

“AXE can get a bad rap for its fragrances, but we smell better than you think and with our New Fine Fragrance Collection, we are out to prove that we are the ‘G.O.A.T’ of the fragrance industry ,” said Caroline Gregory, Global Brand Director, AXE. “So now guys can smell as good as a fine fragrance every day. No need to hold out for special occasions.” The AXE Fine Fragrance Collection comes in five scents available in the traditional body spray can, as well as deodorant sticks and shower gel formats. Price ranges from $5.97-$7.98 RRP and is available to purchase online and in-store at Walmart, Kroger, HEB, CVS and Walgreens.

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