About Calvin Klein Underwear & Calvin Klein Jeans Brand @ Fibre2fashion
About Calvin Klein Jeans
Calvin Klein was founded in 1968 when longtime, childhood friends Calvin Klein and Barry Schwartz opened a women’s coat business. The small enterprise soon became one of the most successful and powerful brands in the world. With over US$7 billion in annual sales, Calvin Klein is the most frequently purchased brand in the world and one of the top three most coveted brands as per a recent AC Nielson Global Luxury Brand Study.
In 1978, Calvin Klein launched the First Designer Jean brand. The legendary Brooke Shields advertising campaign, with its irresistible suggestion of sexiness, burned the company name and image into the world’s consciousness. Clean, minimalistic, effortless styling with an element of edginess is the essence of the brand.
About Calvin Klein Underwear
Calvin Klein was founded in 1968 when longtime, childhood friends Calvin Klein and Barry Schwartz opened a women’s coat business. The small enterprise soon became one of the most successful and powerful brands in the world. With over US$7 billion in annual sales, Calvin Klein is the most frequently purchased brand in the world and one of the top three most coveted brands as per an AC Nielson Global Luxury Brand Study.
In 1982, Calvin Klein altered the way the world viewed and bought men’s underwear with the introduction of the First Designer Underwear. Once a utilitarian product, men’s underwear suddenly became an object of desire. Today, Calvin Klein Underwear is the largest Designer Underwear Brand in the World. Known for its iconic advertising campaigns featuring top models, celebrities, and newly discovered talent, Calvin Klein Underwear continues to evolve its reputation as the brand of choice for consumers who want sexy, fashionable, and comfortable underwear.
About Brand Marketing India
Brand Marketing India (BMI) and its founders are responsible for the launch and development of Tommy Hilfiger, Calvin Klein Jeans, Calvin Klein Underwear and French Connection businesses in India. The company has opened over 350 points of sales across 32 Indian cities in less than 5 years. An ever expanding geographical and retail presence, coupled with an in-depth understanding of the Indian retail environment, positions BMI as the preferred partner for international brands looking to foray into India.
