Adidas Boost – WearTesters

“Boost is life”  became the battle cry for sneakerheads back in 2013. Some have called it the most comfortable midsole ever created, which of course depends on your personal taste in footwear, but Boost is definitely up there with the greatest cushioning systems of all time.

Adidas Boost also appeared on the sneaker scene with impeccable timing. Boost was a high-tech, 100% performance-driven innovation. The aesthetics of Boost always seemed to be secondary. In fact, Boost, in a way, pioneered the “so ugly, it’s pretty” concept that currently dominates sneaker market fashion trends. 

Adidas, at the time, also allied themselves with a unique selection of athletes and personalities that endorsed their products. Those eccentric personalities fit right in with this new space-age technology. Athletes like James Harden and artists like Kanye West wore Boost as they got photographed by paparazzi. The synergy was perfect between these new sneakers and the quirky personalities. 

So, with all this being said, let’s jump right in and explore the history of Adidas Boost.