Alexander Wang Just Revealed a Fresh, New Logo

Recently a handful of labels have gone through a logo change, like Balenciaga with Demna Gvasalia, Burberry under Riccardo Tisci and most recently Celine with the appointment of Hedi Slimane. Now, Alexander Wang is the latest brand to make a change to its logo. Since its inception in 2005, the label’s logo has been the same and now, 12 years later the brand is getting a makeover.

The label’s new logo features “alexanderwang” written out in bold, lower-case letters, and is featured in the designer’s latest campaign with Uniqlo. Take a look at the logo above, and get a closer look in the Instagram posts below.