Anne Klein – CommonMind

Challenge

Anne Klein is an iconic legacy women’s fashion brand founded in 1968, serving women around the world with classic American style. The brand’s namesake, Anne Klein herself, formed the brand to create elegant sportswear for women and revolutionize the way that women think about and buy clothing.

AnneKlein.com was ranking well for branded terms in Google due to the distinguished reputation of the brand name. However, they had sparse exposure for non-branded fashion terms that would lead to brand discovery by newer generations. To increase sales through organic traffic, they selected CommonMind to help them launch an SEO program targeting highly searched product terms.

The Client’s goals were to:

• Achieve higher rankings in Google
• Increase organic traffic
• Acquire new customers
• Increase order volume