Balenciaga is all set to launch in India

Balenciaga, the world’s hottest brand over the past five years, is all set to enter India. With Artistic Director Demna at the helm, Indian fashion lovers will be able to shop for Balenciaga’s hyped Triple S sneakers, hourglass and city bags as well as cult outwear.

The iconic French Maison will be entering India through a strategic deal with Reliance Brands Limited. Balenciaga, which belongs to the Kering group (which also owns Gucci, Bottega Veneta, Alexander McQueen, etc.) was founded by Christóbal Balenciaga in 1917 and established in Paris in 1937. The brand, since its inception has been at the forefront of fashion innovation through form and technique.