Beef | Aussie Beef & Lamb | Australia

GRASSFED BEEF

Most Australian cattle are raised exclusively on pasture. Grassfed beef tends to vary in flavour, texture and tenderness due to Australia’s considerable differences in cattle breeds, pasture quality and type, soil conditions, topography and climate.

Generally, grassfed beef is said to have a robust, earthy flavour and excellent texture. The fat colour of grassfed beef varies, but tends to be more yellow or creamy in appearance when compared to grainfed beef. This is due to the intake of carotene, a pigment found in plants. Some breeds are also generically more susceptible to yellow fat. Depending on a number of factors, including breed and feed quality, marbling in grassfed beef also varies.

As demand for natural, wholesome food increases globally, Australian grassfed beef is seen as an important component of a healthy diet. Raised exclusively on pasture, Australian grassfed beef is naturally low in fat and cholesterol, while offering a higher level of Omega 3 fatty acids. These are thought to lower blood pressure and reduce the risks of certain types of cancers. For these reasons, consumers are increasingly seeking out lean grassfed meat.