Big List of Core Value Words – Free Download – Content Sparks

There are also links further down to a couple of our brandable, ready-to-teach white label courses that will help with both discovering your personal ‘why’ and defining your coaching core business values, so look out for those.

If you scroll down to the very end of the post, you’ll find the link to download one big list to save to your computer, print out, and use for your own reference.

In this post, I’ve put together a list of common words used in coaching company core values, as well as a big list of value words to help with your own brainstorming.

As a coach, do you know exactly what core values your business is founded on? If you don’t, then you’re missing out on a key ingredient that builds your customers’ trust AND motivates both you and everyone associated not just with your business, but your online courses too.

What are Business Core Values for Coaches? 

Your business’s core values are the principles that guide all your decisions and behaviors in your coaching practice. For example, if Traditional is one of your core values it shows you have respect for established practices. If your core values include Modern or Contemporary , you are showing you like to think out of the box. 

When your ideal customers see your core values in play, they will identify with you, or be repelled. This is exactly what you want. If you have someone who is a stickler for tradition and loves traditional things, then your contemporary coaching practice isn’t going to feel right for them. They’re not going to be a fit for your business, and this increases the risk of refunds, unhappy clients, and a lot of admin work when you should be focusing on your clients. 

Thanks to this example, you may be wondering where you will show your values in your coaching business. The next section will help you out. 

Where Do You Use Your Core Value Words?

Once you have a list of your core value words, you will use them in your branding, marketing activities, and promotional materials. They’ll be used in constructing your brand, writing copy for your website, in your ads, and on social media. Anywhere you share content, your values will be factored in. In fact, you’ll love how easy the tough decisions become when you understand and internalize your core values. 

Core Value Words & Your Brand

As you can see, core value words are a key part of your brand. They show what you and your company stand for. But are business core values the same as your personal values or your big ‘why’ in life? 

Not necessarily. Though if you’re a solo entrepreneur or very small business, it’s likely that your personal values match up to your business ones.

In a previous article, I shared some brainstorming questions you can use when identifying core business values, either for yourself or with your customers. So if you’re not sure how it works, be sure to take a look at that article and the infographic in it.

However, sometimes you need a few extra examples to really fire up your creative muscles. I’ll get to those in a minute.

Core Value Words & Your Team

When it comes to creating content, your core value words are an integral part of everything you publish. When you hire a copywriter, you’ll be looking for someone with similar values. Say, for example, Caring is one of your core value words. You then find an amazing copywriter that writes drool-worthy words. You book a discovery call with them… And on the call you watch them be rude to their partner, shout rude things to their neighbor out of the window and be abrupt with you. Do they come across as caring? Heck no! Do you hire them? That’s a resounding no…

Once you’ve found a copywriter with values aligned with yours, you can let them loose with creating your content. Aside from a little tweak here and there, you’ll find they get you. They can create what you need, and they need less supervision. Your content resonates with your audience and hits the mark!

Core Value Words in Your Copy

Ever heard the phrase “If you don’t stand for something then you stand for nothing”? Core value words play a tremendous part in your copy. Whether it’s your website or your social updates, your words reflect your values. What you say, or don’t say, reflect who you are and who you help. 

So it’s of vital importance that you use your words so they show the world who you are. This in turn attracts like-minded individuals and organizations. You’ll find people are drawn to you more – they know who you are – and you’ll start to build your audience faster. 

Core Value Words in Your Visuals

Visual content and graphics are often overlooked when it comes to values. Unfortunately, this creates a brand disconnect. When you include your values in your visuals, you’ll find it easier to build rapport. Here at Content Sparks, one of our core values is diversity. You’ll see this reflected in our language and visuals across the site. 

A more obvious example is the image below: