Build your quality score with keyword themes – SEO: Keyword Strategy Video Tutorial | LinkedIn Learning, formerly Lynda.com

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– [Instructor] Have you ever been rewarded for something you thought was just common sense? Well, this is how Google Ads Quality Score works. And this Quality Score principle works the same for almost any other search advertising system. Quality Score is a way of rewarding site owners and marketers who maintain a good campaign by improving and optimizing it. A high Quality Score rewards advertisers by reducing the amount that they pay for ad clicks. In some cases, you could be paying half of your bid price because of excellent campaign performance. On the opposite side, advertisers who do not manage their campaigns effectively, and simply put up ads and never attempt to prove them, they reduce their Quality Score. Advertisers with low Quality Scores pay upwards of the highest bid rate, which eats up their budgets. Don’t let Quality Score intimidate you though. It’s incredibly simple. It’s all about maintaining a clear theme…