Burberry – Burberry Her ~ New Fragrances

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In August 2018, Burberry entered a new era under the creative director Riccardo Tisci, (replacing Christopher Bailey) who presented the new logo and monogram. It seems that the direction will follow the youthful, luxurious streetwear trend, although the designs were inspired by a 1908 monogram for Thomas Burberry that Tisci discovered while visiting the Burberry archives. In line with the trend and in collaboration with Coty, a new Burberry pillar perfume is introduced. Burberry Her comes out in September 2018 and is the first one whose packaging is marked with the new logo.

Riccardo Tisci; Riccardo Tisci via BoF

Burberry Her is designed to capture the youthful spirit of the city of London, the creative and eclectic metropolis; a spirit that is lively, adventurous and brave. It is made for those women who feel Londoners at heart and share “the bold attitude and adventurous spirit” of the women of this city. The composition is signed by Francis Kurkdjian as his interpretation of a floral-fruity theme with gourmand undertones. Notes of red and dark berries in the top are combined with middle notes of violet and jasmine, based on woods and amber.

Top notes: raspberry, strawberry, cherry, blackberry, blueberry, black currant
Heart: jasmine, violet
Base: oak moss, dry amber, woods, musk

“Her Eau de Parfum by Burberry is unique because it is a memorable signature. To achieve that, you need a strong accord, an olfactory story that translates your vision. The combination of these sunburst berries and British spirit blended with the ambery musky accord brings this very unique signature. You can immediately recognize when someone is wearing it. It is a signature scent.”- Francis Kurkdjian

The face of the new perfume is model Cara Delevingne, representing her home city. She is photographed by Juergen Teller. The light pink, transparent, heavy glass bottle imitates a bottle of whiskey and is inspired by the archival design of Burberry’s first fragrance Burberrys for Men from 1981. The logo is embossed on the side and at the bottom of the bottle.

Cara Delevingne for Burberry Her

Burberry Her is available as a 7.5, 30, 50 and 100 ml Eau de Parfum, together with a 200 ml Body Lotion,a 200 ml Shower Gel and a 100 ml Perfumed Deodorant.