Burberry

Burberrys

1901–1968

SVG NEEDED

1968–1999

Burberry

1999–2018

Wordmark

Wordmark with ‘London, England’ byline

Alternative logo

As Burberrys renamed to Burberry, a modified Knight accompanied by new serif wordmark were unveiled. It was designed by Fabien Baron.

2018–2023

Wordmark with ‘London, England’ byline

Redesigned pattern

On 3rd August 2018, Burberry retired its iconic 117-years-old Equestrian Knight icon for a new simplified sans-serif wordmark designed by Peter Saville. It also launched a new pattern consisting of a TB monogram inherited from its founder’s name, Thomas Burberry.

2023–present

Serif wordmark.

Prorsum knight icon.

On 6 February 2023, Burberry unveiled a new serif wordmark under new creative director, Daniel Lee. The ‘Prorsum’ equestrian knight icon is also brought back in the new campaign.