Burberry hopes its new logo will add cachet – and boost sales among young Asian shoppers | South China Morning Post
The Burberry logo, featuring interlocking ‘Ts’ and ‘Bs’ – which pays homage to the brand’s founder Thomas Burberry – is now being used widely on its different luxury goods. Photo: Reuters
Fashion
Luxury
Burberry hopes its new logo will add cachet – and boost sales among young Asian shoppers
Brand’s makeover by chief creative officer Riccardo Tisci features monogram design of interlocking ‘Ts’ and ‘Bs’ on everything from hoodies to high heels
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The Burberry logo, featuring interlocking ‘Ts’ and ‘Bs’ – which pays homage to the brand’s founder Thomas Burberry – is now being used widely on its different luxury goods. Photo: Reuters
