Burberry introduces the cult buy “B Series”

You’ve seen it on Rihanna, The Weeknd, and Riccardo Tisci himself, and now a month after his debut Burberry show, the heritage fashion house is making its monogram basics available to the public. In a new series of monthly releases, Burberry has announced the launch of its “B-Series”.

Designed by the fashion house’s Chief Creative Officer Riccardo Tisci, the British company will see a new set of monthly product launches – starting with its insta-famous TB monogram. Including a limited-edition run of white T-shirts and jersey sweatshirts, the new Burberry monogram designed in collaboration with art director and graphic designer Peter Saville will be emblazoned across luxury unisex basics. But here’s the kicker – they won’t be around for long.

Available from 12:00pm on October 17 (or 3:00am October 18, Australia time) the B Series will drop for 24 hours only, exclusively through Burberry’s Instagram and WeChat accounts and for the first time through their LINE and Kakao platforms.

Set your calendars and stay close to the internet because this is the new cult buy of the season.