Burberry’s Sophisticated Logo Utilizes Classic Design Elements & Majestic Imagery

Burberry: A Logo Design Of Three Historical Cultural Values

What do you think of when you see a knight in full armor? On a horse, charging at a target? This is the Burberry logo design in a nutshell. But, as with any well-executed symbolic design, it’s the unseen meaning behind the antique image of the knight that adds volumes to the visible image.

In Burberry’s case, the logo is the guardian of three fundamental philosophies, what Burberry calls its “core values.”. These are given in the company’s corporate literature as “protect, explore, inspire.”

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Thomas Burberry, A Man Who Befriended Knights

Burberry is an old brand with a proud heritage. The story starts in 1856 when Thomas Burberry opened the doors of the Burberry brand. Thomas had apprenticed at a draper’s as a young man before striking out on his own, aged just 21.

A young man with a love of the nobility, he sought the custom of well-to-to-do aristocrats and successfully convinced them to wear his outdoor clothing.

Some of young Burberry’s earliest clients were literally knights in the old-school sense.

The circles in which he moved and his focus on hardy outerwear helped define the brand. In 1879, Burberry invented gabardine, a material that could better protect his customers in their adventures.

Gabardine was breathable, durable, and yet waterproof, a remarkably useful combination.  

Burberry Logo Design Uses Color And Shape To Stir The Imagination

The use of a simple color palette for the Burberry logo suggests immense gravity and depth, particularly when combined with the image of a knight.

Knights have many associations with them, including unyielding character, integrity, and bravery. This is communicated by the uniform color on the knight’s shield, horse, and spear.