CALVIN KLEIN – Primőr Cosmetics

Calvin Klein is a Bronx-born designer of Jewish-Hungarian descent who rose from poverty. He was proud of his origins and never forgot where he had come from. The craze for designer jeans was party caused by him, as he was the first to show his brand name on the back pocket of a pair of jeans. Then he continued by placing huge brand logos on men’s underwear. His first fragrance, Obsession, was launched in 1985, inspired by his obsessive working pace and, in a novel way, became the first fragrance for men to be promoted by a woman (Kate Moss). In 1994, Calvin Klein became the first brand to produce a unisex fragrance, campaigning this way against gender discrimination. In 2016, innovative and popular designer Raf Simons joined the brand, whose new collection was called a gem.