CALVIN KLEIN stores in Hong Kong | SHOPenauer

History & Philosophy

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CALVIN KLEIN: how to change fashion with a pair of jeans

Calvin Klein is a US fashion house that has become synonymous with a real lifestyle by representing bold and progressive ideals through a seductive and often minimalist aesthetic. Engaging, innovative and avant-garde: fashion clothing has never been so complete. From Calvin Klein women’s underwear with timeless briefs, bras and sets at the base of every outfit to the comfort of soft loungewear, including sweatshirts and t-shirts. The look is completed by the iconic unisex bags and backpacks, made of high quality leather, together with other unmissable accessories such as hats, scarves, belts and wallets for a style that combines modernity and extravagance. Calvin Klein’s men’s clothing also incorporates the characteristics of the brand, proposing classic garments, such as total black tracksuit bottoms, hoodies and monochromatic jackets, but always with a touch of sophistication that can be found in the soft teddy coats made in such a way sustainable with 50% recycled material.

The brand‘s garments immediately stood out for the simplicity of the line and the rigor of the cuts, with unisex models, which in their own way anticipated the genderless fashion of today in an avant-garde way. In fact, Klein’s creations embody a timeless heritage that never gives up its sensual and provocative vein. The idea of elegance of these garments is also reflected in the logo, simple in both shape and colour. As for the colors of the collections, neutral nuances (white, black and gray) have been chosen, which change according to the clothing line they must identify: white, for the sports and underwear line; black for haute couture models and gray applied to clothing in general.

In the first phase of its history, the brand, born in 1968, produces only elegant coats and outerwear, but at the same time designed to be worn every day. The idea of the founders Calvin Klein and his business partner Barry Schwartz was therefore to build over time a reputation as a leader in the field of American fashion through clean aesthetics and innovative design. Just one year after entering the fashion system, the designer ends up on the cover of Vogue and, in a very short time, Calvin Klein becomes the world leader of high fashion catwalks. Between the 70s and 80s the brand reached the peak of its success and the designer decided to launch collections that also included casual wear and sportswear, classic clothes and the timeless line of women’s and men’s underwear, investing heavily in a series of high-impact advertising campaigns with well-known faces in the world of fashion, cinema, sport and entertainment. This led global retail sales of Calvin Klein branded products to exceed $9 billion in 2017 and to be distributed in over 110 countries.