Calvin Klein Names BTS’ Jungkook Global Brand Ambassador for Jeans and Underwear

Calvin Klein has announced Jungkook, the youngest member of South Korean pop sensation BTS, as its new global brand ambassador for Calvin Klein Jeans and Calvin Klein Underwear.

“I have been a fan of Calvin Klein for a long time, and I’m thrilled to be their newest global ambassador,” said Jungkook. “This partnership is very special, as Calvin Klein’s heritage and brand values resonate with me. My music is how I communicate with my fans around the world, and I see this partnership as an opportunity to connect with them in a new way. I’m incredibly excited for people to see a new side of me in this first campaign for the brand.”

In his debut campaign, the K-Pop star showcases Calvin Klein’s latest Spring 2023 collection, which includes the ’90s Straight denim and Body Jeans, Relaxed Fit Denim Shirt, Oversized Denim Jacket, and Relaxed Fit Standard Logo Crewneck Tee.

“We pride ourselves on identifying globally relevant talent whose cultural impact and values align with our own. Jung Kook is one of the world’s most popular artists; he possesses a rare ability to connect with international audiences through both his music and his style. We’re fortunate and excited to have him join the Calvin Klein team,” said Jonathan Bottomley, Calvin Klein’s Global Chief Marketing Officer, on the brand’s latest announcement.

Calvin Klein’s Spring 2023 collection is available to shop in stores and on calvinklein.com.