Calvin Klein ck one Summer 2013 citrus fragrance for women and men

Calvin Klein CK One Summer 2013 Perfume

Calvin Klein CK One Summer 2013 – eau de toilette for women and men

ck one Summer by Calvin Klein – “Bright top notes of zesty citrus and splashing waterfall give an immediate freshness. Watermelon and crushed leaves are naturally cooling and transition into the watery, green aromas of cucumber and water lily as the middle notes. As the scent dries down, caraway seeds add a hint of aromatic sensuality, while clean woody notes of musk and moss have a sexy, skin-like warmth.”  –calvinklein.com

Perfume House  
Calvin Klein

Introduced
Summer 2013 (Limited Edition)

Tagline

Scent Classification
Citrus

Perfumer
Harry Fremont

Fragrance Notes

Top – waterfall effect, watermelon, crushed leaves, zesty citrus
Heart – water lily, cucumber, caraway, watermint
Base – moss, blonde woods, musk

Package Designer
Teal blue glass on original bottle with lime green print.

Print/TV Campaign

Available Products

Calvin Klein ck one summer – Eau de Toilette 3.4oz / $50

Website Preview

Calvin Klein CK One Summer 2013 website

fragrance advertising campaign

Calvin Klein ck one summer fragrances

Calvin Klein ck one summer

Calvin Klein – Mar 2013

Perfume Editorials – Calvin Klein CK One Summer 2013

Teen Vogue – July 2013

Calvin Klein CK One Summer 2013

10 Most Wanted – Electrify your beauty bag with these megabright buys.

(“Beauty & Health: 10 Most Wanted.” Teen Vogue June/July 2013: 76)

Calvin Klein CK One Summer 2013 Perfume

Marie Claire – April 2013

Calvin Klein CK One Summer 2013 Perfume

Paradise City
Aruba, Jamaica…just like the Beach Boys, designers want to whick you away to paradise this season. Proenza Schouler and Mary Katrantzou tempered the tropical vibe of their bold, postcard-worthy island prints with sharp A-line silhouettes. Meanwhile, Dolce & Gabbana channeled Carmen Miranda with silk headscarves, jumbo earrings, and aquamarine-rimmed eyelids. If an equatorial escape isn’t on your agenda this month, conjure up your own island oasis by giving your beauty regimen an exotic twist. A hibiscus-pink flush, palm-tree nail decals, and peachy coral polish all evoke the magic of a beach sunset without getting any sand in your shoes. Summer’s just around the corner. Where do you want to go?

Calvin Klein CK One Summer Eau de Toilette Spray, $48

Bath & Body Works mini candle in Coconut Leaves, $5

(Chao, Ning. “Beauty Trend: Paradise City.” Marie Claire Apr. 2013: 144)

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