Calvin Klein unveils its latest collection in partnership with Blackpink’s Jennie

‘This is Jennie’s world.’

Jennie Kim sleeping on top of layers of mattresses, walking on water, and being surrounded by flying white doves are some of the images from the recently produced campaign by Calvin Klein as it launches its newest collection with the South Korean superstar. 

Jennie for Calvin Klein (Photos by @hongjanghyun from @ calvinklein/Instagram)

The Blackpink member becomes more than just an ambassador for the American fashion brand as it curates its latest limited-edition line. “Jennie for Calvin Klein” presents underwear sets, denim, tees, fleece, and knits echoing the singer’s off-duty style. 

Think of its pieces as building blocks for style. Fans of the brand and the artist can expect to see bralettes, bodysuits, soft rib tanks, joggers, shirts, dresses, and sweaters, among others, in lilac, chalk blue, and desert palette. Also present in the collection are denim shirts and ’90s-inspired jeans. Some of the pieces are marked with the Calvin Klein logo in Jennie’s handwriting.

“Collaborating with Calvin Klein on this capsule has been an exciting progression in our partnership,” Jennie said in a statement. “This collection reflects my everyday style and is based on many of the Calvin Klein essentials that have become staples in my wardrobe. I wanted to bring a personal touch to these pieces, which you’ll see reflected in the fit, the color palette, and the details. My aspiration for this collection is that everyone will feel as happy and confident in these pieces as I do.”

“Jennie for Calvin Klein” collection will be available online globally starting May 10.

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