Calvin Klein unveils new logo in collaboration with Peter Saville

The graphic designer has worked with the fashion brand’s in-house creative team to tweak the logo and “return it to the spirit of the original” one.

Calvin Klein has a new logo, which has been tweaked and redefined by graphic designer Peter Saville.

The fashion label has swapped out its lowercase logotype for an uppercase one with a smaller kerning gap between letters, retaining its black colour and sans-serif.

INTRODUCING THE NEW CALVIN KLEIN LOGO. A return to the spirit of the original. An acknowledgement of the founder and foundations of the fashion house. In collaboration with the art director and graphic designer Peter Saville.

A photo posted by Calvin Klein (@calvinklein) on Feb 3, 2017 at 6:00am PST

The new logo was unveiled on the brand’s Instagram account, with Calvin Klein saying that the new logo is a “return to the spirit of the original”.

It aims to pay homage to the self-named company’s founder, who launched the US company in 1968, and to the “foundations of the fashion house”, says the company.

Calvin Klein’s in-house creative team, headed up by chief creative officer Raf Simons, worked on the new logo, collaborating with Saville.

A lowercase “ck” previously sat above the Calvin Klein logotype and was used alongside it – it has not yet been confirmed whether there will be a new short-hand uppercase “CK” icon to go alongside the new logo.

The energetically fresh + bold scent of ck one gold, with notes of fig, neroli + vetiver. Available now. Link in profile to shop [US].

A video posted by Calvin Klein (@calvinklein) on Aug 19, 2016 at 11:06am PDT

The previous Calvin Klein logo

Raf Simons is a Belgian designer who joined Calvin Klein in August last year, having previously held a role at Christian Dior. Peter Saville, originally from Manchester, is best known for his record sleeve designs for Factory Records, for artists including Joy Division.