Calvin Klein’s Iconic Emblem Is A Modern Display Of Heritage And Luxury

The Calvin Klein logo also gets a boost from its responsiveness.

The sleek, modern and powerful wordmark looks just as strong when minimized as it does in its original form. The simplified logo is made up of the brand’s monogram in the same font — only this time, the letters are lowercase.

This is an extremely eye-catching design that makes great use of white space and powerful font to make a statement and demand attention. The new logo and monogram is a very subtle redesign, capitalizing the lettering, using a new typeface and featuring closer spacing. The new logo is more readable and modern and aligns the brand’s heritage. It also ensures that the brand stays relevant and contemporary.

It’s smart of brands to create logos and others designs that have elements that are responsive and easily adaptable. This ensures that regardless of the device, your logo can shine with style and elegance.

The Calvin Klein Logo Redesign Solidified Its Place As An Industry Leader

The Calvin Klein logo has a history and a legacy — much like the brand itself. Though it has undergone a redesign and refreshed its overall look, the logo still holds that class and refinement that the brand is known for promoting.

This design emphasizes the history and heritage of the brand while still exuding luxury and class. It walks the fine line between modern and minimal, and classic and majestic.

Calvin Klein hit the mark with its logo update. It still embodies the brand as a whole while also adding an entirely new layer to its identity that makes it stand out from the fashion retailers it’s competing with.

Calvin Klein is a phenomenal logo design that knows how to stay fresh with the times.