China Automotive Fuyao Glass Leading Manufacturer:Worked with BMW to develop a front windshield with HUD head-up display configuration-Industry News-新闻中心

Fuyao Glass has been in the United States since 2013, providing glass for major auto companies. Fuyao glass is currently sold in more than 70 countries, with an international market share of 25%, and the domestic market share is as high as 70%. If you look at the glass of your car, the probability is only 30%. .

Although the 25% share does not sound high, in fact Fuyao is already the world’s largest automotive glass manufacturer. In addition to Toyota, Honda, Volkswagen and other brands, Bentley, Rolls-Royce, Mercedes-Benz, BMW, Volvo, Land Rover and other high-end car companies are also Fuyao’s customers. It is no wonder that Cao Dewang, the founder of Fuyao, once said that there are five companies competing with Fuyao, but their profits are not as good as Fuyao’s.

Fuyao’s international success not only stems from its outstanding product strength, but also its enthusiasm for going abroad. As early as 2013, Fuyao Glass laid out the US manufacturing industry and established a US factory with a scale of thousands. As Fuyao solved the employment problem caused by the weak US economy, the local government provided it with a $ 40 million subsidy and even renamed a street to Fuyao Avenue, which is a very high honor in European and American culture.

Behind this glory is Fuyao’s high requirements for technology and quality. Taking the HUD head-up display as an example, the HUD of many current models is a set of independent equipment, which will affect the clarity of the front field of vision to a certain extent. However, after Fuyao Glass received an order for the BMW Brilliance X3 (Parameter | Picture) supporting vehicle glass in 2015, it developed the front windshield glass with HUD head-up display configuration together with BMW, which combined the HUD with the front windshield to solve the problem .

It is many such technical cooperations that have allowed Fuyao Glass to obtain orders from customers, and also created technical barriers, making many competitors prohibitive. What makes competitors “frightened” is Fuyao ’s quality control. Unlike the extensive management of low-end manufacturing, Fuyao Glass’s production technology level and quality inspection capabilities are among the best. After the bankruptcy of Takata Airbag and the scandal of Kobe Steel, the auto parts industry generally sounded the alarm of quality. Fuyao Glass has put forward the “zero defect” slogan and the “Three Nos” principle (do not accept defective products, do not do defective products, do not deliver defective products). It can be seen that its high requirements for quality control, Fuyao is still high quality to this day Synonymous with glass.

On the way of Fuyao Glass’s sing and advancing, not only was the pleasure of passing the level, but also hidden many crises. For example, the labor protection problem exposed in the “American Factory” documentary is a common problem of many emerging Chinese companies. In the rapid development stage, it is true that the boss requires employees to work overtime and less trouble, after all, the company’s well-being can only be achieved by the employees. However, after a firm foothold, how to balance the benefits and benefits with mainstream advanced companies in the world is a test of the level of managers.

In addition, as an auto parts supplier, Fuyao’s growth level has a clear relationship with the overall performance of the automotive industry. For example, the recent decline in domestic automobile sales has affected Fuyao’s performance in 2019. According to the financial report, Fuyao Glass’s revenue in the first half of the year increased slightly by 2%, but its net profit was 1.5 billion yuan, a year-on-year decrease of 19%, which has nothing to do with the general environment of the automotive industry. In order to break this situation, Fuyao Glass acquired the German company SAM, which produces aluminum bright strips, and is expected to expand its product layout in the future.

Different from the “resource integration” of the vehicle manufacturing industry, Fuyao Glass puts more emphasis on “deep cultivation.” Through research and development in the glass industry, Fuyao has become one of the leaders in the international auto parts industry. Despite the current challenges, looking at the entire industry, it seems that no company can replace Fuyao’s elder brother status. Years of accumulation and hard-made signs are the core competitiveness of Fuyao Glass.

Looking at the “new forces” that have rarely talked about technology in recent years, and look at the layout of the low-key “old-time” Fuyao Glass in the United States, Jiang could not help thinking, which company deserves more attention? In fact, the brand is only the facade of the industry, and the supplier is the foundation of the building. At present, the difficulty of domestic auto companies going overseas is largely due to the lack of complete supply chain capabilities. In the future, the Chinese automotive industry will need more powerful companies like Ningde Times and Fuyao Glass to emerge.