History of the Chanel logo

In this post, we are going to know the Chanel logo history, we will analyze the history behind the brand.

If we talk about luxury and elegance brands, Chanel immediately comes to mind. In the XNUMXth century, Coco Chanel’s rise in the world of fashion was most extraordinary. Champion of classic fashion, and of leaving aside the trends that many other brands follow for their collections.

One of the most relevant logos in the world today, even being more than 100 years old. The image with two intertwined C’s, remains the definition of luxury at its finest for its users.

History of the Chanel logo

The most famous fashion house in the world, was born in 1910 in the capital of France, Paris, by the famous Gabrielle Chanel or as she is commonly known, Coco Chanel. She opens a hat shop called Chanel Modes, in which the most famous French actresses of the time bought hats and that led her to be recognized and gain a reputation.

Chanel over time, has managed to evolve and not remain anchored to the textile world, but we can find it in cosmetics, sports world, technological accessories, among other sectors, in addition to its famous perfumes, known worldwide.

The Chanel logo has a story around it, It is one of the brands that has maintained its image in a lasting way over time. Unlike other brands, there are not several logos, but a single one with variations, always adapting to the changes of the times.

In 1915, with the opening of the first Maison De Couture Chanel, we can see that it was already using the Chanel logo that we know today.

Regarding the corporate image of Chanel, we will say that it is a combination of image and text, where both can work separately. Sometimes we see the image on the one hand, as it can be in their clothing and the text on the other, for example on their bags.

chanel symbol

The brand emblem was created with the start of the fashion house, it seems simple, they are about two intertwined C’s representing the name and surname of the designer Coco Chanel. The elements being in balance lead to create a sense of harmony and perfection.

appears in the year 1925, in the first perfume bottles of the brand and later begins to appear in all the articles of the house; bags, jewelry, accessories, etc.

Behind the design of the symbol there is a mystery, since there are many professionals who say that identity is older than is believed. There are also different theories about the meaning of its symbol, one of those theories is that it is related to the Serpent Queen, but this has not been confirmed by anyone.

Chanel Typography

The Chanel logo, as we have said, can be found in different ways, symbol and text together, just the symbol or just the text.

The most repeated question when studying this brand is, what font is the Chanel logo. Well here we give you the answer. This is a brand’s own typeface, which later became a unique type called “Chanel” protected by copyright.

Many designers compare corporate typography with free fonts such as ITC Blair’s Pro Bold font, very similar to the brand’s.

Chanel Color Palette

The fashion brand has been very austere in terms of the use of colors in his image when reproducing them on digital media, since the colors mainly used are black and white. Although on some special occasion he has used different colors in his image.

If we talk about the colors that he has used in his design pieces, we can see from gold, silver, red, etc. Varying according to fashion collections to create impact.

Why does the Chanel logo work so well?

As we have mentioned before, the logo of the Chanel fashion brand has not changed over time. Few brands have reached this point of not changing their image, which makes Chanel conform a brand with an effective and persistent emblem over time.

brand image, has never strayed from the principles it pursues and wants to convey to its audience, even when the main piece of the brand, such as Coco Chanel, disappears and there is a change of owners.

It’s a simple logo, two interlocking C’s, but behind them has become one of the hallmarks of the world of haute couture. It is inevitable to come across this logo and know instantly that it is a garment from this fashion house, there is no item in its collections that does not have the symbol printed on it. Chanel has been the brand that has unleashed the madness of placing the logo on all its garments and this has caused what is known as logomania.

It seems that everything the big brands do, in this case Chanel, causes a revolution in the world of fashion.

A brand logo is much more than design, It is the signature of a brand that combines history, values ​​and its essence., which is why Chanel continues to make the smart decision to change it as little as possible. Although her pieces evolve over time, her logo with a classic design is one of the most recognizable.

Many luxury brands such as Chanel and Gucci choose to use initials in their logo, compared to others such as Hermes or Armani, which use animals to symbolize their values.

But without a doubt, Chanel’s choice for a logo design in which it can play with a symbol and typography, using them separately or together, with a simple aesthetic, easily recognized and reproduced, gives a better result as we have seen in this article.