How to Communicate Premium Quality in Advertising

Establishing a luxury brand requires telling a story explaining why it’s a must-have regardless of the cost. For a small business looking to project premium quality without a premium advertising budget, one of the cheapest ways to get the message out is to write up what makes your product of such high quality. Your shoes are hand-sewn in a traditional village in Europe. You trekked through the mountains of six continents to find the best coffee beans, and roast them yourself on a grinder hand-crafted to suit this particular roast. Your ancestors were among the first bourbon distillers in the country, and you use some of their original barrels in your premier offerings. These are the stories your advertising should tell.