I Tried Lancôme’s Advanced Génifique Serum for 7 Days — Before and After Photos | Allure

When it comes to widely beloved skin-care products, most brands that have been in the game for as long as Lancôme has, have a hero product that’s both well-known and well-loved.

And if you’ve worked in beauty anytime in the past decade, you’ve probably tried them all. I have…for the most part. I may have been living under a rock, but somehow I missed the memo on Lancôme’s Advanced Génifique Youth Activating Serum. Until now.

Photographed by Aaron Lippman

All the Goldilocks-levels of product testing I do for my job brought me to Lancôme’s Advanced Génifique Youth Activating Serum. Its main active ingredient is 10% Bifidus Prebiotic (aka 10 percent bifida ferment lysate.) Plus, it happens to be one of the brand’s top sellers. The serum’s main ingredient is actually what got my attention in the first place. What kind of beauty editor would I be if I didn’t pick up any ingredient savviness along the way? Fermented ingredients were my initial gateway into a six-to-10-step skin-care routine ages ago. I was beyond impressed with its ability to rapidly fade hyperpigmentation marks and brighten my overall complexion — it was the first time people actually complimented me on my skin.