ICYMI: Paula’s Choice Is Taking Over the Internet—What to Try and Why

For me, the pandemic brought with it a renewed interest in skincare. Suddenly, I had the time to sift through countless reviews of trending products without immediately being swayed by their popularity alone (or, admittedly, their overall aesthetic). Before gaining a fuller appreciation for the benefits of certain skin-loving ingredients like peptides and retinol on the back of my products, I couldn’t understand what differentiated one vitamin C serum from another. So why did I decide to give Paula’s Choice a try?

It’s simple: Paula’s Choice makes it easy for the consumer to understand what it is they’re working with. There’s no flowery language, hidden messages, or unknown ingredients. According to its website, before the brand’s founder, Paula Begoun, began formulating her own products, she too was a consumer who struggled to find trustworthy products with formulas that worked the way her skin needed them to. Today, the brand is recognized for its goal of developing science-backed products and commitment to “the truth” behind the process.

Read on to find out which of the Paula’s Choice products make the most difference in my skin.