Mert and Marcus Talk Capturing Calvin Klein’s Spring 2023 Calvins Or Nothing Campaign

Few fashion campaigns are more recognizable than Calvin Klein ’s. For decades, Calvin Klein’s powerful black and white imagery featuring a new crop of current leaders and powerhouse teams have not only come to represent a signature visual tone for the house, but have also informed the brand’s cultural influence generation after generation.

Continuing on the calvins or nothing campaign series, Calvin Klein unveils a new chapter of the concept for spring 2023 highlighting a casting of dynamic talent across various industries that underscore the campaign’s roots in unadulterated confidence. Among the star-studded group of existing ambassadors and friends of the brand are BLACKPINK’s JENNIE, Kendall Jenner and FKA Twigs, as well as Michael B. Jordan and Aaron Taylor-Johnson in their debut campaigns for the brand captured by photography team Mert Alaş and Marcus Piggott.

Showcasing Calvin Klein’s latest underwear and jeans collections, the brand reimagines the essentials that have defined it through a contemporary lens. For jeans, Calvin Klein returns to ’90s silhouettes that feature various washes and shapes, such as the sculpted denim bra and ultra-high cropped wide leg jeans. Everyday essentials, including the Athletic and Modern Cotton Performance offerings as well as Modern Cotton bralettes, are shown alongside sensual options, such as the Sheer Marquisette and the Geo Lace triangle bra, ensuring there’s a little something for everyone this spring.

illustrating each campaign star through some of the brand’s most intimate images yet, Mert and Marcus discuss bringing to life the narrative of the new calvins or nothing campaign in an exclusive interview with CR below.