Modern fonts for logo designs in 2023/24

Which industries should use what fonts for logo designs?

Logos for Food & Restaurants: Use a serif when focus is on homegrown, homemade; using a sans serif means that the focus is on clean and simple.

Logos for Beauty Salons, Products & Wellness: Use a serif when focus is on a unique experience or custom, personal formula; a sans serif says clean ingredients, simple care line.

Logos for Marketing & Sales: Use a serif when the focus is on high-end marketing or for publishing industries; use a sans serif when you’re aiming for a broad audience.

Logos for Fitness & Wellness: Consider a serif for a personal experience, focus on women, or finer sports; use a sans serif for a broader audience, or a mix of sports.

Logos for Fashion: Use a serif for sophisticated fashion logo or a fashion brand with a historical background; use a sans serif or humanist tyepface for contemporary fashion branding with a broader appeal. See examples of modern fashion fonts.

Logos for Finance & Legal: Use a serif font for a classy, more expensive firm; use sans serif for more affordable offerings or a younger audience.

Logos for Media & Publishing & Communications: Consider a serif for classic book publishing, sophisticated writing services; use sans serif for contemporary publications, affordable writing services, and modern PR.

Logos for Nonprofits & Politics: Use serif fonts for a more sophisticated audience or nonprofits with educational purposes; use sans serif fonts when the focus is on loud and actionable communication.

Logos for Crafts: Use serifs when focusing on craftsmanship and personal creations; use sans serifs for focus on modularity and modern pieces.

Logos for Pets: Use serifs for a focus on elegance, use sans serifs for a focus on friendly, ease of use, and basic items. A fun font for pet logos could be this type similar to the Cocomelon font.

Logos for Kids: Use serifs for a focus on education, personalized approach, pricier items; use sans serifs for focus on fun, simplicity, and affordability. For a list of fonts that highlight a fun environment and friendly personality, check our 2023 fun fonts collection.

Logos for Apps & Tech: Consider serifs for B2B companies whose customers also use serif fonts or apps offering high-end solutions; most often: use sans serifs to show ease of use and approachability.