More and More Fashion Girls Are Buying These Vintage Earrings

Call me a fashion-editor cliché, but I’ll always make an exception for Chanel. I tend to avoid the more obvious designer logos, but when it comes to the fashion house’s unmistakable interlocking C earrings, I say the bigger, the better.

Turns out that I’m not the only one with a love of the brand’s ostentatious jewellery. I spoke to two of the biggest online sellers of vintage and preowned clothing, and it revealed an increase in the sale of Chanel earrings by almost double proportions since this time last year. That’s a lot of love for something that’s been continuously pretty popular since Coco first introduced her strings of pearls in the mid-’30s and Karl Lagerfeld introduced loud gold pieces in the ’80s.

Vestiare Collective found that in March, sales for the earrings were up by 40% on the year before. Open for Vintage, a site that Kim Kardashian West uses, has also seen a similar trend. In the last six months, Chanel jewellery sales have made up just over 50% of all of the site’s jewellery sales. But it’s the Chanel earrings that have made up 15% of all jewellery sales across all categories and brands, with people searching “Chanel CC logo” in particular.