New Products, February 2003

CONTACT LENSES
Illuminating Lenses

CIBA Vision claims its new Freshlook Radiance cosmetic contact lenses can illuminate both light and dark eyes without changing their natural color. The lens design  features an inner starburst pattern with a charcoal outer ring for definition. The main iris area is clear so that the patients natural

color shows through.
Also, Freshlook lenses are now made using CIBAs new thermal cure manufacturing process and ultraviolet absorber. The new process enables the lens edge to fit better, which reduces lens movement and provides optimal centering, the company says. CIBA says the lenses also provide some UV protection.
Four different color options are available: Moonlight to give eyes a silver tint, Eden to enhance green, Autumn to create a bronzed effect, and Sunrise to add a gold tint. The lenses are available in an 8.6mm base curve, a 14.5mm diameter and powers +6.00D to -8.00D in 0.25D steps. Call 1-800-227-1524 or go to www.cibavision.com.

OPHTHALMIC LENSES
Resolving AR

Resolution lenses from Optima now have a new AR coating, Cerium58, that the company says resolves coating and durability issues that have long been a

concern with AR coatings.
Optimas Optical monitor measures optical thickness throughout the coating process. Three separate chambers are used to process the lens: a deposition chamber thats vacuum sealed for a stable coating environment, and two separate chambers that are used to apply anti-reflective and then hydrophobic coatings, avoiding cross contamination. Cerium58 also uses Optimas Tantium non-tintable hardcoat as a scratch-resistant base. Call 1-800-621-1216 or go to www.resolutionlenses.com.

Rack Em
 A variety of 
new trial lens racks from Gulden Ophthalmics, including trial lenses, are available. Skiascopy, hyperopic/myopic, confirmation and retinoscopy racks are available in kits or in pieces. Each rack is modular so that you can modify it to fit your practice needs. Call 1-800-659-2250 or go to www.guldenophthalmics.com.

OFFICE DESIGN

Express Yourself
The Expressions collection of office furniture and freestanding displays from Eye Designs features wood displays with elegant curves and details. Call 1-800-346-8890 or go to www.eyedesigns.com. DIAGNOSTIC AIDS
Topography Made Easy
The new Easygraph topographer from Oculus Inc. weighs just 1.5lbs and can be mounted to your slit lamp. A keratometer is built in for real K readings. The Easygraph runs on Microsoft Windows-compatible software with keratoconus software as an option.

Display options are overview display, height and refractive maps, fluorescein-image simulation and Fouriers analysis comparison. Features include auto-release capabilities, 22 measuring rings, 22,000 measuring points and digital data transmission. A contact lens database of 35,000 lenses is optional as well. Call 1-888-284-8004 or go to www.oculususa.com.

LOW VISION
Mystical Magnification

Enhanced Vision Systems Merlin auto-focus desktop magnifier now has VGA (video graphics array) capability, which the company says allows users to integrate the Merlin with any computer monitor. Theres no longer any need to use computer and video magnifiers separately. By using a switch, users can toggle between computer applications and magnified images.

Merlin supports any computer resolution. It offers enhanced color imaging with positive and negative viewing modes for reading text and a full-color mode for viewing images, three-dimensional objects or illustrations in fine detail.
The Merlin system is ergonomically designed and offers magnification from 4x to 48x. The large anti-glare reading tray supports over-sized books, moves in any direction and can be locked into place. Call 1-888-811-3161 or go to www.enhancedvision.com.

OPHTHALMIC FRAME BOARD
Predatory Behavior

The Predator Sport Nylon Rectangle (RB4023), the l

atest offering from Luxotticas Ray-Ban label, is a wrap-style frame with 8-base curve lenses. Its available with either polarized or multi-layer red mirror lenses. Color combinations include glossy black or tortoise with APX gray-green lenses, matte black or glossy silver with multi-layer mirror lenses, glossy black with polarized gray-green lenses, and tortoise with polarized brown lenses. Size is 66/11-135. Call 1-800-422-2020 or go to www.luxottica.com


What”s New on The Web?

O.D. Finder
The AOAs new Doctor Locator Web site is now available to AOA members and the public. Patients can search for an optometrist in their area using multiple search criteria or just their zip code. Users can also search by doctors name, practice name, city or state. Doctors listed on the site can add additional search criteria such as gender, languages spoken and practice emphasis. Go to www.aoaDrLocator.org or www.aoaDrLocator.com.

Web Builder
ByteEmDoc, a division of Williams Consulting Group, offers Web site solutions to eye care practices looking to reach e-health consumers. Theyll help you use your Web site to offer appointment scheduling, product information and more. Services include free upgrades, training, support and marketing materials. Call 1-866-595-1476 or go to www.byteemdoc.com.

Elaborate Occhiali
Marchons Fendi Occhiali collection features four new metal frames for women:
F555 features rhinestone logo treatments on each temple, and is available in colors lilac, bronze, palladium or golden glimmer. Sizes are 50/17-130 and 52/17-

135.
FS260 is a lightweight frame with a modest logo that extends into the temple. Size is 62/16-125. Matching gradient tint lenses come with frame colors gunmetal, shiny palladium, golden sky, golden sienna and shiny bronze.
FS261, a rectangular frame, sports curved temples and lenses that boldly display the Fendi logo. It comes in colors silver pearl, ruthenium, golden glimmer, golden sienna, romantic rose and silver cloud. It is available in size 68/12-130.
FS257 features an oversized logo recessed on the side of each lens. Available colors are shiny palladium, golden sky, romantic rose and shiny bronze. FS257 comes in size 76/21-110. Call 1-800-645-1300 or go to www.marchon.com.

Geometric Group
Calvin Klein by Marchon introduces three new frames for women. The new frames are based on geometric concepts. Two stainless-steel rimless frames, CK285 and CK289, feature rectangular lenses with discreet logos at the temple tips. Color choices include shiny bordeaux, shiny blue, shiny light bronze, shiny silver and shiny gunmetal. CK285 comes in sizes 49/19-135 and 51/19-140. Sizes for CK289 are 48/19-135, 50/19-135 and 52/19-140.
CK755 is an ultra-slim zyl frame in such colors as crystal, striped tortoise, gray ice and indigo steel. Sizes are 48/17-135, 50/17-140 and 51/19-140. Call 1-800-645-1300 or go to www.marchon.com. 

Vol. No: 140:02Issue:
2/15/03