NewJeans’ Minji, the next ‘Human Chanel’? The new brand ambassador alongside Blackpink’s Jennie also danced in the music video for BTS’ J-Hope’s solo single ‘On the Street’ with bandmate Hyein | South

NewJeans’ Minji might be only 18, but her brand power is already impressive. Photo: O!Oi

NewJeans’ Minji might be only 18, but her brand power is already impressive. Photo: O!Oi

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NewJeans’ Minji, the next ‘Human Chanel’? The new brand ambassador alongside Blackpink’s Jennie also danced in the music video for BTS’ J-Hope’s solo single ‘On the Street’ with bandmate Hyein

  • Minji was just named ambassador for Chanel Korea across 3 categories, beauty, fashion, and watches and jewellery – a first for the brand – and is already topping brand reputation ranking lists
  • The 18-year-old was the first member to be recruited to K-pop girl group giant NewJeans – and SM Entertainment and more agencies were getting in touch when she was just a middle schooler

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NewJeans’ Minji might be only 18, but her brand power is already impressive. Photo: O!Oi

NewJeans’ Minji might be only 18, but her brand power is already impressive. Photo: O!Oi

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