PVH changes Calvin Klein partner in India

Published

Mar 24, 2014

Corp, the owner of the trademarks worldwide, announced that Brands and Retail Limited, a subsidiary of Arvind Limited, has replaced PVH’s prior joint venture partners in Garments Wholesale Trading Limited, the licensee of the Calvin Klein trademarks in India.

Calvin Klein Jeans SS14 | Source: Calvin Klein

In connection with the transaction, Calvin Klein Inc, a wholly owned subsidiary of PVH, entered into a new license with Premium Garments to distribute apparel and accessories and products in India.

This new arrangement takes advantage of PVH’s control of the brand vision for these two Calvin Klein product categories resulting from its acquisition of The Group, Inc. in February 2013 and Arvind’s operational expertise in the region, and is intended to maximize the market opportunities for these product categories throughout India.

PVH and Arvind are also partners in a joint venture that licenses PVH’s brand in India.

“By having Arvind – a true leader in the Indian apparel industry and established PVH business partner – join this venture, we believe we are well-positioned to execute against and expand upon the growth strategy for the Calvin Klein brand in India,” said Tom Murry, CEO of Calvin Klein.