Prada is in, Balenciaga is out, and More on The Lyst Index | SHOWstudio

Among the index’s breakout brands are 16Arlington, Alaïa and Mugler. Becoming the choice brands for today’s it-girls, 16Arlington has been a favourite for Hailey Bieber and Simone Ashley, Alaïa with Kaia Gerber and Margot Robbie, and Mugler with Kylie Jenner and popstar in the making Addison Rae. No one harnesses the power of celebrity quite like Mugler’s creative director Casey Cadwallder who recently closed out haute couture fashion week with the brand’s runway return featuring catwalk cameos by Arca and Ziwe. It’s no surprise then that Q4 saw searches for Mugler grow 49%.

For a closer look at what’s hot and not, check out The Lyst Index’s Q4 findings here.