Product Quality Importance – 725 Words | Internet Public Library

If a product satisfies the customer’s expectations, the customer will be pleased and consider that the product is of acceptable or even high quality. If the customer expectations are not fulfilled, the customer will consider that the product is of bad quality. In other word we can conclude that the quality of a product may be defined as “its ability to fulfil the consumer’s needs and supposition”. Quality needs to be defined firstly in terms of parameters or characteristics, which vary from product to product. For instance, for a mechanical or electronic item these are execution, dependability, security and appearance. For pharmaceutical items, parameters, for example, physical and compound qualities, restorative impact, harmfulness, taste

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If they fail to look after the quality of the products, then they cannot establish themselves in the market. Business is all about satisfying customer need, if consumer will not get quality product then they will not buy the product. And if they will not buy products, the company will not be able to earn profit. Business is all about profit, profit is the ultimate moto of business if they will not earn profit I will definitely survive in the market.
Customers patronize a product because of quality. Setting and maintaining the standards of products, is the key to success for the company. A company that satisfies most of its customer’s needs most of the time is called a quality company. We agree or concur there are numerous benefits to quality product and we strongly hold the opinion that these are the backbone of any business. Without quality we are sure that no company can gain or be at the top most position in the market. The company cannot gain new customers without quality.
THERE ARE ADVANTAGE OF QUALITY PRODUCT WHICH ARE MENTION BELOW:
 Increase in brand/company public

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Basically that is quality product. This means that the company is providing product of good quality using best business practices.
“Quality in a product or service is not what the supplier puts in. It is what the customer gets out and is willing to pay for” said Peter Drucker, consultant, educator and author, whose writings contributed to the philosophical and practical foundations of the modern business corporations.
Quality, or the absence of quality product in the company, has a strategic impact on an organization. If quality levels are not met, there are consequences. A business may survive, but it won’t reach its full potential.
Overall, quality ensures that you’ll have loyal customers who return for add-ons and recommend your company to others. You’ll have a strong brand reputation for quality, you won’t be competing on price, you’ll reduce costs with fewer returns and replacements, and you’ll attract and retain good staff. This is why many business segments have adopted quality initiative programs in manufacturing, retail and