The 5 Best Chanel No. 5 Ads –
The best Chanel No. 5 ads, selected by award-winning perfume critic Persolaise (2021)
If there’s anything as memorable as Chanel No. 5, it’s a No. 5 advert. Over the decades, the brand has employed a host of famous names – both behind and in front of the camera – to promote their most celebrated creation. And as the perfume turns 100 this year, the time is right to look back on these mini-marvels of marketing magic and present a rundown of the 5 best No. 5 ads ever.
Mục lục
5. The One That I Want (dir. Baz Luhrmann)
The story in this mini-epic could have been more absorbing, but, as is often the way with No. 5 ads, it’s the music that makes it memorable. In this case: Lo Fang’s haunting, jaw-droppingly surprising rendition of a track from, of all things, Grease.
4. The Wolf (dir. Luc Besson)
The attempt to connect No. 5 with Little Red Riding Hood and Burton-esque whimsy may not be entirely successful, but its boldness has helped it become one of the most instantly recognisable Chanel commercials.
3. On Each Other’s Team (dir. Johan Renck)
The delicate cover version of Lorde’s Team underscores suitably celestial images that manage to be quirky, electrifying and touching, all at the same time.
2. Marilyn
After the short-lived Brad Pitt campaign, Chanel decided to play it safe and serious. Thank goodness, as this is easily one of the most poignant adverts they have ever given us.
1. I Am Chanel No. 5 (dir. Ridley Scott)
The quintessential No. 5 movie, combining a superb choice of music (does anyone of a certain age not see these images when they hear the opening strains of My Baby Just Cares For Me?) with deceptively simple visuals, full of intriguing contrasts and power dynamics.
Feel free to let me know what your favourite No. 5 ad is… even if it’s the Brad Pitt one.
Persolaise
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