The Saga Furs Label – renowned evidence of quality » Issue 01 | Saga Voices

The benefits of using a Saga Furs label

Shuohao Fur, a Chinese customer and partner of Saga Furs, has, as a manufacturer, purchased fur pelts from Saga Furs for many years and also collaborated with them around Fur Vision collections. Meng Xiangze, manager of Shuohao Fur, explains why they use the labels:

– Saga Furs has a good reputation in the fur and fashion industry. It represents high-quality, high reliability and long-term history in the fur industry. It also means the highest level of fur technology. As we want to produce the most beautiful garments in the world and, also, distinguish our products from our competitors, Saga Furs is an obvious choice. With the help of the Saga Furs label, we can tell our clients that the material in a garment comes from the top fur auction house, which eventually also improves our clothing image.

But it’s not only about the quality of the fur. Manager Meng Xiangze continues:

– The customers of Let’s Fur come from all over the world, and the Saga label has a high level of recognition in European countries. This helps us strengthen the relations between the European customers and us. And last but not least, the Saga label has a strong sustainability message helping us communicate these standards to our customers.

Yoonjin Fur has worked with Saga Furs very closely for many years, introducing fur design lines sold in many shops and department stores in South Korea. Ms Min, Head of the Design Development Department at Yoonjin Fashion, also points out the relevance of certification included in the label from the younger generations’ perspective.

– Saga Furs is known as a reliable, sustainable company offering high-quality pelts in the market. Therefore, its label represents such a high standard, value and a powerful element to attract consumers’ eyes, she explains.

– As our company conducts the whole chain from purchasing skin to retail production, it is crucial to use high-quality skins to meet consumers’ needs. They appreciate quality-driven products and new looks backed by innovative design techniques, which Saga has been providing for many years. In addition, the certification can play a key role in attracting consumers’ interest, especially younger generations, as they put more value on decision making at retail. Therefore, using Saga labels provides a dependable indicator for consumers, Ms Min concludes.