The key takeaways from the Chanel Cruise 2021 show

Entitled “Balade en Méditerranée” (A Trip Around the Mediterranean), this digital event by Chanel redesigned the contours of the traditional fashion show. Forced to cancel the one initially planned in Capri on May 7 due to the global health crisis, the house presented its 2021 cruise collection in a video lasting 7 minutes and 13 seconds that was unveiled on the brand’s digital media platforms. 

A poetic short film, with a nod to Capri

Like a stroll along the Mediterranean coast, the Chanel Cruise 2020-2021 collection was unveiled on June 8 at noon, Paris time. This 2.0 presentation featuring 51 everyday silhouettes, ideal for light travel, succeeded in creating a perfect holiday wardrobe that came to life against a backdrop of sunsets and sunny terraces.

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An upcycled collection

In conjunction with the show, Chanel unveiled a first preview of its 2021 Cruise collection on Instagram on Friday, June 5. As with each of its collections, the house revealed its refined craftsmanship, this time using fabrics it already owned, as highlighted in a press release by Virginie Viard, creative director of Chanel.